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TAR 20 Ratings Thread

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theschnauzers:
For long term completeness, here the CBS press release in full:


--- Quote ---CBS WINS THE WEEK IN VIEWERS

19 of CBS's 22 Hours of Prime Programming Finish in the Top 30 Among Viewers

CBS Has the Week's Top Nine Dramas Including "NCIS," the #1 Program of the Week Among Viewers

"The Big Bang Theory" is the Top Comedy/Scripted Series Among Adults 18-49, While "NCIS" is First Among Dramas in Adults 18-49

Reality Returns Strong as "Undercover Boss" Dominates its New Friday Time Period, the 20th Edition of "The Amazing Race" Posts Gains and "Survivor: One World" has a Solid Debut

CBS won the week in viewers with the top nine dramas led by number one NCIS, THE BIG BANG THEORY, the top scripted show/comedy in adults 18-49 and strong showings from the Network's trio of reality series, according to Nielsen live plus same day ratings for the week ending Feb. 19, Week 22 of the 2011-2012 television season.

All of CBS's prime programs airing Monday through Friday and Sunday finished among the week's top 30 programs in viewers as 19 of the Network's 22 prime hours were in the top 30.

In adults 18-49, THE BIG BANG THEORY was the week's top comedy and scripted series, while NCIS was the week's top drama. NCIS: LOS ANGELES was tied with "Grey's Anatomy" as the week's #2 drama in adults 18-49. 2 BROKE GIRLS and ROB were the week's top new series in adults 18-49.

UNDERCOVER BOSS dominated its new time slot with the time period's best deliveries since 2009 in viewers and adults 18-49. The premiere of SURVIVOR: ONE WORLD had a solid debut while the premiere of the 20th edition of THE AMAZING RACE posted gains from last winter's premiere.

For the week in viewers: CBS (10.89m), FOX (8.68m), ABC (6.69m) and NBC (5.56m). Season-to-date: CBS (12.17m), FOX (9.07m), ABC (8.23m) and NBC (7.96m).

For the week in key demographics, CBS was second in adults 25-54 (3.4/08, -0.1 behind FOX) and adults 18-49 (2.5/07). Season-to-date, CBS is first in adults 25-54 (4.1/10) and second adults 18-49 (3.1/09, -0.2 behind FOX). Season-to-date, CBS is up +4% in households, +1% in viewers, +2% in adults 25-54 and +3% in adults 18-49 compared to last year.

For the week in households: CBS (6.8/11), FOX (5.1/08), ABC (4.2/07) and NBC (3.5/06). Season-to-date: CBS (7.6/12), FOX (5.4/09), ABC (5.2/09) and NBC (4.8/08).

CBS Weekly Highlights:

-- On Tuesday, CBS was first in households (9.6/15), viewers (15.59m), adults 25-54 (4.4/11) and adults 18-49 (3.1/09) for the second straight week. CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

NCIS was first in households (11.7/19), viewers (19.59m), adults 25-54 (5.5/14) and adults 18-49 (3.9/11).

NCIS: LOS ANGELES was first in households (9.8/15), viewers (16.15m), adults 25-54 (4.6/11) and adults 18-49 (3.2/08). NCIS: LOS ANGELES beat a first-run "New Girl" in adults 18-49 in the common half-hour for the first time this season (3.3/09 vs. 3.1/08, +6%). Compared to last week, NCIS: LOS ANGELES was up +3% in adults 18-49 (from 3.1/08) and even in adults 25-54.

UNFORGETTABLE was first in households (7.2/12), viewers (11.03m), adults 25-54 (3.2/08) and adults 18-49 (2.3/06). Compared to last week, UNFORGETTABLE was up +5% in adults 18-49 (from 2.2/06).

CSI: CRIME SCENE INVESTIGATION was first in households (7.0/12), viewers (11.09m), adults 25-54 (3.5/08) and adults 18-49 (2.6/07). Compared to last week, CSI was up +1% in households (from 6.9/11), +3% in adults 25-54 (from 3.4/08), +4% in adults 18-49 (from 2.5/07) and added +210,000 viewers (from 10.88m, +2%).

THE BIG BANG THEORY was first in households (9.3/15), viewers (15.65m), adults 25-54 (6.7/17), adults 18-49 (5.1/15) and adults 18-34 (3.7/12). THE BIG BANG THEORY beat "American Idol" in the common half-hour by +2% in households (vs. 9.1/15), +16% in adults 25-54 (vs. 5.8/15), +11% in adults 18-49 (vs. 4.6/13), +23% in adults 18-34 (vs. 3.0/10) and by +400,000 viewers (vs. 15.25m, +3%). THE BIG BANG THEORY was the night's #1 program in adults 25-54 and tied as the #1 program in adults 18-49 (with the entire broadcast of "American Idol").

-- On Friday, CBS was first in households (6.6/11), viewers (10.38m) and adults 25-54 (2.6/07). CBS won 21 of 22 Fridays this season in viewers.

UNDERCOVER BOSS (P) was first in households (6.7/12), viewers (10.78m), adults 25-54 (3.3/09) and adults 18-49 (2.4/08). UNDERCOVER BOSS posted the time period's best regularly scheduled delivery in households since March 13, 2009 ("Ghost Whisperer"), in viewers since March 6, 2009 ("Ghost Whisperer"), in adults 25-54 since January 8, 2010 ("Ghost Whisperer") and in adults 18-49 since May 1, 2009 ("Ghost Whisperer"). UNDERCOVER BOSS was Friday's #1 program in adults 25-54 and adults 18-49.

A GIFTED MAN (P) was first in households (6.1/10) and viewers (9.54m). A GIFTED MAN posted a series high viewer delivery and matched series highs in adults 25-54 (2.2/06) and adults 18-49 (1.5/04).

BLUE BLOODS was first in households (6.9/12) and viewers (10.81m).

-- On Sunday, CBS was first in households (6.6/11), viewers (10.52m), adults 25-54 (3.0/07) and adults 18-49 (2.2/06). CBS's 21 minutes of late-running golf, NORTHERN TRUST OPEN SUNDAY, delivered a 7.3/13 with 11.31m viewers, 2.7 in adults 25-54 and 2.0/06 in adults 18-49.

THE AMAZING RACE 20 (P) (8:21-9:21 PM) delivered a 5.9/09 with 10.34m viewers, 3.8/08 in adults 25-54 and 2.8/07 in adults 18-49 - placing first in these measures in the 8:30-9:30 PM time slot. Compared to last winter's season premiere (on the same night last year), CBS was up +16% in households, +9% in adults 25-54 and +12% in adults 18-49.

THE GOOD WIFE (9:21-10:21 PM) averaged a 6.3/10 with 9.73m viewers, 2.8/06 in adults 25-54 and 2.1/05 in adults 18-49, finishing first in both households and viewers.

CSI: MIAMI (10:21-11:21 PM) averaged a 6.6/12 with 10.03m viewers, 3.0/07 in adults 25-54 and 2.2/06 in adults 18-49 from 10:30-11:30 PM.

CBS top programs of the week: #1 NCIS (an average of 19.59m viewers), #5 NCIS: LOS ANGELES (16.15m), #6 THE BIG BANG THEORY (15.65m), #7 THE MENTALIST (13.55m), #8 PERSON OF INTEREST (13.16m), #9 TWO AND A HALF MEN (12.45m), #10 CRIMINAL MINDS (12.20m), #11 60 MINUTES (11.78m), #13 CSI: CRIME SCENE INVESTIGATION (11.09m), #14 UNFORGETTABLE (11.03m), #15 MIKE & MOLLY (10.91m), #16 BLUE BLOODS (10.81m), #17 SURVIVOR: ONE WORLD (P) (10.80m), #18 UNDERCOVER BOSS (P) (10.78m), #19 ROB (10.65m), #20 2 BROKE GIRLS (10.48m), #21 THE AMAZING RACE 20 (P) (10.34m), #22 CSI: MIAMI (10.03m), #24 THE GOOD WIFE (9.73m), #25 HAWAII FIVE-0 (9.70m), #26 A GIFTED MAN (9.54m) and #27 HOW I MET YOUR MOTHER (9.01m).

Prime averages are based on the following hours of rated broadcasts in Week #22

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 1/4 hours
Read more at http://www.thefutoncritic.com/ratings/2012/02/22/cbs-weekly-ratings-19-of-cbss-22-hours-of-prime-programming-finish-in-the-top-30-among-viewers-304211/20120222cbs02/#lzgkc44TboOgTLQO.99

--- End quote ---

mswood:
Some additional points

Best numbers for a spring opener going back to season 9 in viewers.
Tying season 16 for adult 18-49, we have to go back to season 11-All Stars for a sping opening scoring higher demos.

One of the very, very few overruns that the sporting event does worse then the regular prime time viewers, in other words we didn't get a ratings bump due to sorts.

The final 20 minutes of the show had the following ratings
11.019 million viewers
2.9 adults 18-49
3.9 adults 25-54

For the full night we were had the 2nd largest audience (60 minutes did better) and the 2nd highest adult 18-49 demo (Once Upon a Time was first), and we tied Once Upon a Time for 1st in adults 25-54.

Our actual live only adult 18-49 was 2.06, .74 was from same day DVR viewing roughly 26.4% of the love same day final numbers.

theschnauzers:
FWIW, I read one discussion at one of the site that does post ratings info that all the broadcast nets have been seeing declining Sunday audience numbers for three years now; and the speculation is that there is a lot more alternate viewing taking place than is being caught by Nielsen.  (Entirely possible with CBS posting episodes online at its site, and the availability of ITunes for episode downloads and streaming.)
The important thing seems to be looking at the numbers relative to other shows that night; since it is the last night of the viewing week, it is much harder to get a reading on viewership by time shifting after Sunday night until the plus seven numbers become available, and as you'll remember, CBS doesn't always provide those numbers in press releases we can see.

SuperTux:
I was told that there were only 25,000 households in Nielsen's nationalwide survey in the year 2009 (not sure the number nowadays). How could those few people represent the viewers nationalwide? I sort of feel those so-called ratings are spoof or scam or whatsoever.

Plaidmoon:
I mentioned it over on the Anything and Everything board, but I'll mention it over here since I suspect not everyone looks at that board and it seems to fit in here. I don't know how many households Nielsen surveys each week for their ratings, but this week, my household is one of them.  :conf: I would have thought it would be more than 25,000 households nationally since this is the second time I've received a ratings diary (the first time was as a teenager back in the 1970s). I'd figured that after the first time, it probably wouldn't ever happen again. A little simple math shows that 25,000 households times 52 weeks a year over 40 years comes out to about 52 million households. I guess it wasn't as unlikely as I thought, but it's still probably 5 or 10 to 1 against it happening (as a rough guess). Maybe it was fewer households in the past. As for the accuracy of using 25,000 as a sample size, I'll point out that political polling uses far less, though they always say it's plus or minus 3 or 4 percent. I suspect the networks want better accuracy than that, thus a larger poll of 25,000 homes. It's a fairly costly process. Neilsen is paying us 5 dollars to fill out the survey, so that is $125,000 each week just for paying people to fill out surveys, let alone postage and reading and tallying the diaries. It probably costs at least $500,000 a week to conduct the weekly Nielsen ratings. That's not even factoring in the electronic boxes they use for the overnight ratings, so the cost is probably a lot higher than that. Anyway, we'll be helping TAR out against the Oscars this week, even though we won't be in the overnight ratings, just in the final ratings that comes out weeks after the fact.

Getting back to SuperTux's question, I couldn't explain it now, but the statistics courses I took in college showed me that you could get a good poll from a relatively small group of people if they were representative of the population as a whole. A lot of personal data about each of us has been collected through various means and I believe it's very possible to get a reasonably accurate and representative group of households each week. The other issue is whether people are going to be honest about what they watch. I suspect they aren't completely honest. I know the first time I filled a diary out, all my favorite shows got written in whether I actually watched them or not. This time I'm being honest since we don't watch all that much TV and I don't have nearly as many favorite shows as I did back then. Let's ignore whether or not we will really have 500 or so people in our living room when TAR or Survivor is on.  :lol: I expect the fraudulent entries probably tend to cancel out when thousands of people are involved and the networks are happy to have anything that appears to raise the overall viewer numbers.

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