The Amazing Race > The Amazing Race Discussion
TAR 20 Ratings Thread
SuperTux:
Thanks for your explanation, Plaidmoon! Glad to hear your household has been chosen. :tup: I thought Nielson abandoned the use of ratings diary...
I know there are about 4,000 households in ratings survey in Japan, and 5,000 in Mainland China. Ratings information is always a controversial issue in China because of the small amount surveyed and of some exposes of "fake ratings" which have been brought to light. For example, one expose is that an anonymous TV station, in order to raise up the ratings of a TV drama, made phone calls to some households in the ratings survey, asked them to watch this drama in that timeslot and said "If you do so, we'll send you some gifts one month later." One month later the households that followed the instruction received the gift (sea cucumbers? I can't remember). It was obvious bribery. :groan: But as for this TV station, it didn't have to pay much because the number of the polled was small, therefore even bribing few households would lift up ratings quite large. So some media editors in China shouted out "Ratings are the villain of the piece." (:;)
theschnauzers:
I think I need to point out that Nielsen uses different techniques to create sample audiences for its information.
The typical ratings information used for broadcast and cable television programs are machine based; and the information is collected and sent electronically to Nielsen. I believe households are chosen for a year at a time but it is not something that changes by the week or the month.
The diary method is used for "sweeps" periods to help validate the electronic data that uses different households, and is used for both television and radio. I don't doubt anything elase that Plaidmoon has said (I've even done the diary a couple of times way back when), but even being picked for either of them is very, very rare because the sample numbers as a proportion of the whole number of U.S. households is so small.
That said:
This week's numbers are so low, that CBS did not release a press release for either the overnights or the weekly finals (or at least as of yet.) TV By The Numbers, however, reports the follow as final numbers for episode 2:
http://tvbythenumbers.zap2it.com/2012/02/28/sunday-final-ratings-amazing-race-adjusted-up-academy-awards-final-ratings/122223/
--- Quote ---8:00PM ABC Oscar's Red Carpet Live 6.2 16 24.070
CBS The Amazing Race 2.2 5 7.710
FOX The Simpsons -R 1.6 4 3.830
NBC The Celebrity Apprentice -R 0.8 2 2.530
--- End quote ---
The 2.2/5 is the 18-49 rating/share, and the 7.710 is the total audience in 000s. And of course these numbers are only for the live plus same day audience, and does not include any time shifted viewing after Sunday night. (Which is more likely this week since the Oscars do run past prime-time.)
georgiapeach:
Oh MY!! WHat happened? :ascared
Oscars??
TARAsia Fan:
Yes, the Oscars with an audience of 39.5 million killed everyone. And the NBA All-Star Game on TNT did as well. Not a good night for the competition.
SuperTux:
Thanks for your answers about the ratings, theschnauzers!
--- Quote from: TARAsia Fan on February 28, 2012, 06:59:26 PM ---Yes, the Oscars with an audience of 39.5 million killed everyone. And the NBA All-Star Game on TNT did as well. Not a good night for the competition.
--- End quote ---
Actually I didn't see any doubt that The Artist would win... It's the very movie Oscar would be in favor of. :lol:
Last Sunday most TV stations aired reruns except TAR on CBS, which was the only show that successfully made itself over 2.0 in 18~49 demo. :tup:
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