The Amazing Race > The Amazing Race Discussion
TAR 22 Ratings Thread
mswood:
Total viewers are almost entirely meaningless, at least in prime time.
CBS consistently promotes its 25-54 demo, but for the most part its also meaningless. They do this because its where they get the largest part of their audience.
Between the hours of 8pm and 11pm, ad buyers focus almost exclusively on two primary age demos 18-49, and 18-34. So many people get pissed that ad buyers basically ignore people under 18 and people over 50 during prime time, but they don't seem to understand the reason.
It's not because people 50 and older don't watch tv. They actually watch more tv then any other age demo. Its not that they don't have income.
Its because they can sell ads for 50 plus citizens throughout the rest of the day and the late night. Older americans (which include the vast number of retired citizens who don't have school, don't have jobs) can watch tv at 5am, 7am, 9am, noon, 2pm, 5pm, 11pm news, late shows, late, late shows. In fact, they do so in great numbers.
Ad buyers can reach that audience whenever they want to.
But for people 18-49, there is a rather small and narrow window where they watch tv and in large numbers, and that is prime time. Because they watch so little tv (in relation to the percentage of the total population), ad buyers pay a premium, a huge premium to get them when they watch in large numbers.
They can sell ads for products geared towards the older americans at so many different times of the day, ad buyers can't generate high rates per person of that age. But since 18-49 watch so little tv and watch in such a small window, ad buyers are willing to pay far, far more to ensure they reach that market.
Every show that has aired on Sunday has always had a larger audience then TAR, often with several million more in total audience, but with only one exception and for only one season no show on CBS Sunday has a larger audience in 18-49 viewers. That is why TAR is still around, and will continue to stay around.
And while its nice that TAR is winning its time period, that is really not relevant (historically TAR hasn't and again its been the one successful and stable primetime show on CBS Sunday). TAR isn't in renewal competition with shows from other networks, its in competition from other shows on CBS. As long as it continues to trounce the adult 18-49 demo of the other shows on CBS Sunday Tar will have a long future.
mswood:
Sunday Finals
TAR did 8.909 million viewers (ranked 16th for the week)
2.3 in adults 18-49 (Tvbythenumbers is listing TAR as ranked 13th for the week, but it's chart is wrong and they have yet to correct it. If Tar was 13th then its total adults 18-49 (in actual viewers wouldn't b 2.899 million), as shows ranked 14th (2.900 million), shows #15 (2.929 million) would be lower not higher.
3.2 adults 25-54 (almost meaningless, but still higher then any other CBS show on Sunday)
1.1 adults 18-34 (highest for any CBS show on Sunday)
mswood:
DVR results week #3
Live Same day
9.243 million viewers
Live Plus 7
10.483
An increase of 1.240 million viewers and a 13.4% increase.
Live Same day
2.5 adults 18-49
Live Plus 7
3.0 adults 18-49
A half point increase, a percentage increase of 20%.
Always nice to see the numbers, but not really that relevant. It takes 4 DVR viewers to equal one live viewer, thanks to the average DVR viewer skipping commercials. And ad buyers only care about the people who watch the commercials. Though TAR is one of the few shows that actually does feature some rather substantial product placement (and that does help some, but no where near the level of a normal commercial).
Plaidmoon:
This has been out for a couple of days and Ms Wood will probably have better data later on, but here are the rating numbers for last Sunday's show:
Final broadcast primetime ratings for Sunday, March 24, 2013:
Time Net Show 18-49 rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun (7-7:46PM) 4.0 14 11.24
ABC America's Funniest Home Videos 1.3 4 6.81
NBC Dateline NBC 1.1 3 6.11
FOX Bob's Burgers -R 0.9 3 2.81
7:30PM FOX The Cleveland Show -R 1.0 3 2.30
8:00 PM CBS 60 Minutes (7:46-8:46PM) 2.3 6 10.50
ABC Once Upon A Time 2.2 6 7.38
FOX The Simpsons -R 1.6 4 3.69
8:30 PM FOX Bob's Burgers 1.7 4 3.76
9:00PM FOX Family Guy 2.6 6 5.16
CBS Amazing Race (8:46-9:46) 2.4 6 9.33
ABC Revenge 1.8 4 6.31
NBC Celebrity Apprentice (9-11PM) 1.6 4 5.21
9:30PM FOX American Dad 2.3 5 4.53
10:00 PM CBS The Good Wife (9:46- 10:46) 1.7 4 9.59
ABC Red Widow 1.2 3 4.55
10:30PM CBS The Mentalist (10:46-11:46PM) 1.4 4 8.00
-
Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
Sorry about the formatting. It looks great in the editing window. I tried most of the available fonts, but couldn't improve upon it. Overall, I'd say it fits in with the other weeks so far this season, maybe up a bit. The delay for basketball doesn't seem to hurt the ratings, much as football delays didn't hurt ratings. I'm a bit distressed that Family Guy was slightly higher in the 18-49 ratings, but we did have about 75% more overall viewers. maybe it's good TAR isn't on at 9 PM.
mswood:
Family Guy normally outperforms TAR but since its a half hour show, CBS (or any other network with hourlong programming) will state how their show won the hour. Fox which doesn't always get the best overall adult 18-49 demo, does win the night in adults 18-34 (all of their programs on Sunday score a higher 18-34 then all of the shows on CBS). As much as Ad buyers love 18-49, they fall over themselves for adults 18-34. Thats why they have some extremely long lived shows that at least based just on total viewers and 18-49 don't do that great, they make a huge profit thanks to having superior younger demos. Especially with that age group being the group that is fastest in switching to DVR viewing, or to online streaming (both of which earn per person much smaller amounts of revenue) ad buyers will sometimes spend as much as 4 times the general adult 18-49 rate for an equal number of just 18-34.
With the fact that we nearly broadcast at the 9pm hour, we still held the same demo from last week, that is good. We ranked 14th in viewers and 17th in the demo.
A very solid performance.
Navigation
[0] Message Index
[#] Next page
[*] Previous page
Go to full version