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TAR31 Ratings

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ghostbusted:
I will try to weigh in on the question. I think the question concerns whether advertisers derive any benefit from time shifted viewers that would justify being concerned with the plus x day ratings. I know that I, personally, time shift many shows that I watch just so that I can use the 'wonderful' skip button on my Tivo. Therefore, my watching wouldn't benefit advertisers very much since I don't see their ads.

TheRabbi:
DVR numbers are nice, but don't be fooled into thinking that Live numbers aren't important. For the most part, the biggest benefits in DVR gainers are the biggest rated shows to begin with. It's extremely rare to see a show that doesn't rate very well in Live ratings add more than other shows in DVR. Your Big Bang Theory's and Walking Deads are always going to be the biggest DVR gainers, as they are the biggest shows. Generally, the rich get richer and the poor get slightly less poor.

And I know I'll get countered with "percentage increase" arguments, but those are pointless. Would a network rather have a show add 75% of a 0.8 Live rating and get to a 1.4 after 7 days, or add 20% of a 1.5 Live rating and get to a 1.8?

If you want to help the show, stream it on CBS's website (I know it used to free, I'm not sure if it's locked behind All Access now). Only Nielsen homes get counted in Live or DVR ratings, but CBS gets to see exactly how many people stream on their sites. Also, throw out some #AmazingRace tweets during an episode, as social engagement is measured now as well, and it's only a matter of time before that factors into advertising as well (if it doesn't already).

Marionete:

--- Quote from: theschnauzers on June 02, 2019, 08:31:33 PM ---Then maybe you need to better express your question. That was the best I could respond to what you asked.

--- End quote ---
I'm saying that I don't understand the delusions in looking at the poor ratings/viewerships TAR has been getting in recent years and saying it's fine because adding DVR numbers make it decent.
I have no idea why advertisers would show a huge interest in shows that only rank high after DVR stuff is added in when, you know, the people watching DVRs have and take the option to forward through all the pesky ads?

theschnauzers:
Marionette, all broadcast shows have suffered substantial ratings declines every year for about the last ten years. So a viable show now needs a lower threshold than it used to.

And TheRabbi, the ability to track viewership has vastly improved over the last ten years for everything except viewers using over the air antennas. The ability exists for cable providers, streaming services, such as DirectvNow, as well as more specific streaming apps to track what all their subscribers are watching live or time shifted. This is so different than what it was even 5 years ago.

TheRabbi:
That's why I said to go stream it on CBS. Streaming is trackable. But for the many, many people still watching on traditional cable (and DVR), the only way you're [legally] getting tracked is if you have a Nielsen box.

Yes, the standards for renewing shows has changed significantly in the last 5-10 years in regards to raw numbers, but Live ratings are still important and should not be overlooked. Shows with bad Live numbers are still getting canceled. I didn't hear much about the World's Best at CBS's upfront. It had terrible ratings and was canceled.

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