Archive > The AMAZING RACE 31
TAR31 Ratings
theschnauzers:
As we’ve seen in the pre May 15th episodes, there’s consistently been another noticeable bump up with live plus seven numbers. And some local markets have had to deal with severe weather and pro sports playoffs (NBA and NHL) which also affect live numbers and live plus same day.
Marionete:
I don't understand how live numbers could be less important when the vast majority just forwards through the ads in DVRs.
I just seriously don't get it, and this has been a point rammed into the ground over and over again by certain people.
theschnauzers:
--- Quote from: Marionete on June 02, 2019, 05:27:42 PM ---I don't understand how live numbers could be less important when the vast majority just forwards through the ads in DVRs.
I just seriously don't get it, and this has been a point rammed into the ground over and over again by certain people.
--- End quote ---
Because broadcasters and streamers have confirmed through years of research that an increasing percentage of viewers time shift their viewing. The thing to keep in mind, is the different shows have different levels of time shifted viewing. For TAR, that percentage seven days out is a 40 plus percent increase in the 18-49 demo, and 50 percent among total viewers. Others shows can be higher or lower, thus it can’t be assumed that live audiences will show the whole viewership story. Off the top of my head, TAR 31 in both categories after 7 days is running even with TAR 30, thus supporting that argument that the Wednesday night time slot is an advantage.
Marionete:
You talked about something completely unrelated to my question, lol.
theschnauzers:
Then maybe you need to better express your question. That was the best I could respond to what you asked.
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