The Amazing Race > The Amazing Race Discussion
TAR 22 Ratings Thread
theschnauzers:
--- Quote from: RachelLeVega on March 12, 2013, 07:50:18 PM ---
--- Quote from: Plaidmoon on March 12, 2013, 07:08:01 PM ---
--- Quote from: RachelLeVega on March 12, 2013, 04:01:25 PM ---Comparing TAR22 to the past seasons, I don't see it doing that well. Even The Mentalist and Mike & Molly (shockingly) at the near-late night show time slot is beating it by more viewers.
--- End quote ---
I'm sensing that you are a "the glass is half empty" person.
13th or 14th place for the week is great! I'm not sure TAR has ever been much higher than this on a consistent basis.
--- End quote ---
Sweet... I'm just overall confused how ratings work overall. Have less of an idea how viewership/household/age system.
--- End quote ---
Rachel, the ratings are a scoring system about viewers based upon a national sample of viewers, and is based on statistical sampling to reflect the demographics of the U.S. population. The age brackets are called, appropriately, "demos" (for demographics) and are stratified to reflect the age groups of interest to advertisers to whom the networks sell advertising time.
The samples are described in terms of size and percentage of the total audience (or the particular demographic) in terms of households. In the past decade, the proportion of the national audience watching broadcast networks live have been declining in part due to the availability of cable/satellite channels and the increasing use of DVRs and alternate delivery of programming (such as Netflix, Amazon, I-Tunes, and similar venues).
Thus, the traditional ratings numbers for overnight and weekly viewership is not as helpful on an absolute scale, since the viewing audience for the broadcast nets have been dropping significantly, especially since the beginning of the Great Recession (in 2007). While it appears people are watching programming even more than ever, they're not returning to the traditional viewing model.
Hope that helps. That's why we're paying attention to TAR's relative placement among programs for the weekly numbers (which are the audience as measured for live viewing or time shifted viewing within the same day) and when available for the audience as augmented for time shifted viewing (with commercials) within seven days.
I can understand why it's confusing. It took me a couple of years to understand it when TAR first premiered. As to the show's placement, in most years, we've been in the Top 30 or top 25, and less frequently in the top 20. The tendency this year (TAR 21-22) to be in the top 15 is an improvement in comparison to the other broadcast networks. Likewise, TAR is usually winning its time slot (except for NFL football in the fall) and that's an improvement as well especially for a show that's been on the air for 12 years now.
RachelLeVega:
--- Quote from: theschnauzers on March 12, 2013, 08:08:55 PM ---
--- Quote from: RachelLeVega on March 12, 2013, 07:50:18 PM ---
--- Quote from: Plaidmoon on March 12, 2013, 07:08:01 PM ---
--- Quote from: RachelLeVega on March 12, 2013, 04:01:25 PM ---Comparing TAR22 to the past seasons, I don't see it doing that well. Even The Mentalist and Mike & Molly (shockingly) at the near-late night show time slot is beating it by more viewers.
--- End quote ---
I'm sensing that you are a "the glass is half empty" person.
13th or 14th place for the week is great! I'm not sure TAR has ever been much higher than this on a consistent basis.
--- End quote ---
Sweet... I'm just overall confused how ratings work overall. Have less of an idea how viewership/household/age system.
--- End quote ---
Rachel, the ratings are a scoring system about viewers based upon a national sample of viewers, and is based on statistical sampling to reflect the demographics of the U.S. population. The age brackets are called, appropriately, "demos" (for demographics) and are stratified to reflect the age groups of interest to advertisers to whom the networks sell advertising time.
The samples are described in terms of size and percentage of the total audience (or the particular demographic) in terms of households. In the past decade, the proportion of the national audience watching broadcast networks live have been declining in part due to the availability of cable/satellite channels and the increasing use of DVRs and alternate delivery of programming (such as Netflix, Amazon, I-Tunes, and similar venues).
Thus, the traditional ratings numbers for overnight and weekly viewership is not as helpful on an absolute scale, since the viewing audience for the broadcast nets have been dropping significantly, especially since the beginning of the Great Recession (in 2007). While it appears people are watching programming even more than ever, they're not returning to the traditional viewing model.
Hope that helps. That's why we're paying attention to TAR's relative placement among programs for the weekly numbers (which are the audience as measured for live viewing or time shifted viewing within the same day) and when available for the audience as augmented for time shifted viewing (with commercials) within seven days.
I can understand why it's confusing. It took me a couple of years to understand it when TAR first premiered. As to the show's placement, in most years, we've been in the Top 30 or top 25, and less frequently in the top 20. The tendency this year (TAR 21-22) to be in the top 15 is an improvement in comparison to the other broadcast networks. Likewise, TAR is usually winning its time slot (except for NFL football in the fall) and that's an improvement as well especially for a show that's been on the air for 12 years now.
--- End quote ---
Got it, thanks for the ratings 311. :like:
mswood:
DVR results Week #2 (Against the Oscars, so don't panic about the lower then normal ratings).
Live Same Day
6.950 million viewers
Live Plus 7
8.578 million viewers
a gain of 1.628 million, a percentage increase of 23.4%
Live Same Day
1.9 adults 18-49
Live Plus 7
2.5 adults 18-49
A gain of .6, a percentage increase of 31.6%.
Still not much lift (in relationship to most shows (even CBS shows), but in reality it's not that big of deal.
If you have a show that gets 12 million viewers. You as a network would much, much rather have the majority be from Live Same Day, not only do ad buyers only consider the first 3 days, the percentage of people that watch commercials (what is important) is at only 20 percent of the people who use DVR's. So basically for each 5 persons gained in adults 18-49, only one really counts.
And TAR actually live (and live Same day) numbers are very strong for CBS, and strong for broadcast tv. We are averaging 13 - 15th place so far this cycle, and while that's not the best placement we have ever had, its better then our normal average. For all the declines across the board in broadcast tv, TAR(which has dropped) has dropped a far lesser rates, then almost all programs on CBS (there are 5 shows that have aired in the last 5 years that have held better, out of over a hundred programs put out by CBS in those same 5 years).
themikko95:
Hey guys, I wanna ask which is more important: the number of viewers or the weekly rank. Thanks!
theschnauzers:
--- Quote from: themikko95 on March 15, 2013, 05:20:19 AM ---Hey guys, I wanna ask which is more important: the number of viewers or the weekly rank. Thanks!
--- End quote ---
Themikko95, both are relative. The weekly ranking has importance because the general decline in broadcast ratings and that is one tool to provide context. The actual number of viewers is relevant in comparison to other shows aired at the same time, or at least on the same night.
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