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Celebrity Apprentice 4

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TexasLady:

--- Quote from: apskip on April 19, 2011, 05:25:58 PM ---It's clear that Trump has been focusing on the individuals most likely to create conflict and keeping them (NeNe, Gary until the most recent episode) around. I am waiting for the confrontation between Marlee and Star in a future episode. That will be interesting to see.

--- End quote ---

Yes it will!  :lol:

ugot2bekidinmeny:
Star Jones shoulda went.. regardless if he thought the ladies didnt have a fighting chance against those "strong men"  :groan:

Latoya got thrown under the bus by Donald himself!

and yet again Star Jones gets her way... :meow:

bee1233:
I was hoping Star would have fired.  She really is annoying. :groan:

franxaverian:
Why does Marlee always address Star as Miss Star Jones? I didn't recall she did it to others...

I'm hoping for a big confrontation next week.... :yess:

apskip:
CA4, Ep. 8



Hope is shown presenting the check for her $20K win last episode to her best buddy at “Best Buddies”, an organization for adults similar to Little Brothers or Little Sisters. Donald Trump came to present the task and he introduced it with a question on who would vote for him for President and who wouldn’t. Nobody raised their hand for the latter, to which Trump responded that anyone who had would have been fired immediately!

The task is to develop advertising for the Trump Hotel Collection, specifically a 4 page ad to run in Saveur magazine plus a presentation. Criteria for judging are originality, brand messaging and overall experience. Judging will be COO Jim Petrus and Saveur magazine editor-in-chief James Oseland. The PMs were Star and John Rich. Petrus gave the men a hint that it boiled down to 3 words: Live the Life.

The theme of the Backbone ads was “Live the Life of Donald Trump,” how original. John was very concerned about not having any spelling errors and spent important time correcting errors, but he failed to get them all. Their presentation was a series of stories.

The theme of the ASAP ad was Luxury and Elegant Style. It was composed of many photos (far too many) and their presentation was a cacophonous series of words to demonstrate power, influence and wealth. Star split up the assignments, with LaToya getting “ladies who lunch” and NeNe responsible for a bathtub scene with Hope in it.  NeNe and Hope sparred over LaToya having told it like it is to Trump about NeNe. So does NeNe plan to get even? Is the Pope Catholic?

Oseland stated that the ASAP campaign reminded him of sleazy clubs and it appeared to be more of a carwash than an ad campaign. A photo Hope in a bathtub with an unopened bottle of champagne in an icebucket was cited as an example of what was wrong with the ASAP ads . The judges felt it was more of an advertorial than an ad. The Backbone campaign failed to provide contact information, so there was no way for interested parties to follow up with the Trump Collection Hotels. However, Backbone had the better pitch. Which team would win?

In the Boardroom, Donald Trump was playing the members of both teams. He asked Hope how Star performed as PM and Hope said great. He asked NeNe the same question and she said that Marlee was the best. She complained about the phoniness and stated that Marlee and Hope were “crawling up Star’s ass.”

On Backbone, John Rich indicated that Lil Jon had done graphics, meat Loaf had developed stories and he himself did the writing.

Trump admitted what anyone would have known for the entirety of CA4, that he was continuously testing everyone in the Boardroom with his questions. He continued to state that neither team did a good job.

Eric and Donald Jr. took over to summarize all of the faults of both ads and presentations. Donald Trump stated that the Backbone ad seemed to be more about ties than hotels.  Then Donald Trump took back control to state that the men had not won but the women had lost. John Rich won $20K for the St. Jude Children’s Hospital and he, Meat Loaf and Lil Jon were excused.

The focus was now on ASAP. Donald Jr. stated that the women’s ad could only take place at the 59th St. Trump Tower Hotel while the men’s ad showed pictures of the Los Angeles and Chicago hotels.

Trump told Star to pick 2 ASAP members to bring back to the Boardroom. She picked LaToya (who she was trying to get rid of) and NeNe (who she thought could have her back). Trump excused Marlee and Hope.  LaToya defended herself by stating that Star had actually been the prime force behind 2 ASAP losses when she was the script writer.

Trump stated that his decision was Star vs. Latoya and that LaToya lacked the support of the entire rest of her team. He fired her. This is absurd because if the identical criteria had been applied two episodes prior, Gary Busey would have been fired and Mark McGrath saved. LaToya brands Nene as a manipulative, conniving and evil person, which is about right.

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