The Amazing Race > The Amazing Race Discussion
The Amazing Race 16 Ratings Thread
TARAsia Fan:
That's painfully close to 12 million viewers. Expect another overrun next week with the NCAA Tournament South Regional Finals starting sometime after 5 p.m.
Caelestor:
How exactly do overruns help? Do they provide more viewers or something? Normally, I'd expect the altered airing times to actually reduce airings when people realize their shows are on. Not that I'm complaining of course...
mswood:
Well it really depends on what the overrun is. Typically if its something that enjoys a large audience (say football for example, which easily gets double what anything on CBS normally does). And what happens for an overun (especially one more then 5 minutes) is that it means if you wanted to chane stations you would miss part of those porgrams, the longer the delay the more you miss. Thus people are more likely to stay with that same network.
Now of course sometimes its from sports (or news) that don't have a huge audience, and that can cause a real loss in viewers.
mswood:
Oh and for the week we were 8th in the demo, and 9th in total viewers.
theschnauzers:
What's important is that the entire CBS line up on Sunday did extremely well -- even Cold Case made the Top 15 (and that show only had 10 minutes in prime time for the east coast feed.)
Here is how CBS described the numbers
--- Quote ---THE AMAZING RACE 16 (8:50-9:50 PM) was first in viewers (11.99m), adults 25-54 (4.8/11), adults 18-49 (3.8/09) and tied for first in households (6.9/11, with ABC's "Desperate Housewives") in the 9 PM hour. Compared to last week, THE AMAZING RACE 16 was up +19% in households (from 5.8/10), +23% in adults 25-54 (from 3.9/10), +27% in adults 18-49 (from 3.0/09) and added +1.89m viewers (from 10.10m, +19%). THE AMAZING RACE posted its best households and viewers deliveries since December 6, 2009 (the finale of THE AMAZING RACE 15), best adults 25-54 and adults 18-49 performances since January 13, 2008 (the penultimate episode of THE AMAZING RACE 12).
--- End quote ---
(Link to CBS press release via The Futon Critic)
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