11.06.2007 CBS PLACES FIRST IN VIEWERS AND ADULTS 25-54; STRONG SECOND IN ADULTS 18-49
CBS Ends the Week with a Five-Night Winning Streak in Viewers: First on Wednesday, Thursday, Friday, Saturday and Sunday
The 12th Edition of "The Amazing Race" Delivers the Largest Audience Ever for a Premiere Episode
"Survivor: China" and "Without a Trace" Posts Highest Ratings Since Their Premieres
"Ghost Whisperer," "Moonlight" and "Numb3rs" Continue Their Friday Demo Winning Streaks
"60 Minutes" is the Week's Number Three Program in Viewers, Clocking the Newsmagazine's Biggest Audience and Best Demos Since Dec. 2005
CBS's NFL Runover (New England Patriots vs. Indianapolis Colts) Attracts 38.46 Million Viewers
CBS placed first in viewers and adults 25-54 and just -0.1 of a rating point from first in adults 18-49, according to Nielsen live plus same day ratings for the week ending Nov. 4, week six of the 2007-2008 television season.
CBS dominated the week in viewers, placing first on five consecutive nights-Wednesday, Thursday, Friday, Saturday and Sunday.
The week, which included the first four nights of the November sweep, saw the premiere of the 12th edition of THE AMAZING RACE attract the largest ever first episode audience for the five time Emmy Award winning adventure-reality series; highest ratings since their premieres for SURVIVOR: CHINA and WITHOUT A TRACE and highest ratings in nearly two years for 60 MINUTES. The week was capped off with 38.46 million viewers for the prime NFL runover of the New England Patriots vs. Indianapolis Colts.
For the week in viewers, CBS (12.33m) outpaced ABC (11.33m), NBC (7.98m) and FOX (7.01m). Season-to-date, CBS is first in viewers (12.13m), ahead of ABC (11.53m), FOX (9.53m) and NBC (8.76m).
For the week in key demographics, CBS was first in adults 25-54 (4.5/11) and second in adults 18-49 (3.5/10, -0.1 behind ABC). Season to date, CBS and ABC are tied for first in adults 25-54 (4.5/11, each).
For the week in households, CBS (7.8/13) was +5% ahead of ABC (7.4/12), +56% ahead of ahead of NBC (5.0/08) and+81% head of FOX (4.3/07). Season-to-date, CBS remains first (7.7/13), +1% ahead of ABC (7.6/12), +31% ahead of FOX (5.9/10) and +40% ahead of NBC (5.5/09).
CBS's Weekly Highlights:
CSI: MIAMI was first in households (9.8/16), viewers (14.85m), adults 25-54 (5.6/14), adults 18-49 (4.6/12) and adults 18-34 (3.5/09).
NCIS was first in households (10.4/17), viewers (16.33m), adults 25-54 (4.9/13) and tied for second in adults 18-49 (3.3/09, with FOX) behind "It's the Great Pumpkin Charlie Brown." This is NCIS's fifth consecutive win in households, viewers and adults 25-54.
CRIMINAL MINDS was first in households (9.5/15), viewers (14.94m), adults 25-54 (5.0/12) and second in adults 18-49 (3.6/10, -0.2 behind ABC).
CSI: NY was first in households (8.7/15), viewers (13.40m), adults 25-54 (4.9/13) and adults 18-49 (3.6/10).
SURVIVOR: CHINA was first in households (8.5/14), viewers (14.44m), adults 25-54 (6.0/15) and adults 18-49 (4.9/13). SURVIVOR: CHINA posted its best viewers, adults 18-49 and adults 25-54 deliveries since the 9/20/07 first episode. SURVIVOR: CHINA has won its time period in viewers, adults 18-49 and adults 25-54 for seven consecutive weeks.
CSI: CRIME SCENE INVESTIGATION was a strong second behind a 67 minute "Grey's Anatomy" in households (11.9/18), viewers (19.06m, -0.25m behind ABC), adults 25-54 (7.4/16) and adults 18-49 (5.7/14).
WITHOUT A TRACE was first in households (9.7/16), viewers (14.58m), adults 25-54 (4.9/13) and adults 18-49 (3.9/10). This is WITHOUT A TRACE's best delivery in households, viewers, adults 18-49 and adults 25-54 since the program's 9/27/07 season premiere.
-- On Friday, CBS was first in households (5.7/10), viewers (8.69m), adults 25-54 (3.3/09) and adults 18-49 (2.3/07). CBS was won every half-hour in both adults 25-54 and adults 18-49 for the second consecutive week. CBS has finished first every Friday this season in households, viewers and adults 25-54, first in adults 18-49 five Fridays out of six this season.
GHOST WHISPERER was first in adults 25-54 (3.5/11), adults 18-49 (2.5/09), tied for first in households (6.0/11, with NBC) and second in viewers (9.18m, -0.26m behind NBC). GHOST WHISPERER has won its time period every week this season in adults 18-49 and adults 25-54.
MOONLIGHT was first in adults 25-54 (2.9/08), adults 18-49 (2.2/07), second in households (4.9/09) and viewers (7.55m). MOONLIGHT has placed first in adults 25-54 and adults 18-49 for three consecutive weeks and five of the last six weeks this season.
NUMB3RS was first in households (6.1/11), viewers (9.34m), adults 25-54 (3.4/09) and adults 18-49 (2.3/07). NUMB3RS has been first in households, adults 18-49 and adults 25-54 every week this season and first in viewers for the last five weeks.
-- CBS's NFL run over posted a 22.3/36 with 38.46m viewers from 7:00-7.27 PM, leading the time period in households, viewers, adults 25-54 (15.5/38) and adults 18-49 (14.2/38). The entire game posted a 20.1/36 with 33.82m viewers 13.9/38 in adults 25-54 and 12.9/38 in adults 18-49, the best viewers, adults 18-49 and adults 25-54 deliveries of any program on any network since the Academy Awards on Feb. 25, 2007.
60 MINUTES (7:26-8:26 PM) was first from 7:30-8:30 PM in households (11.9/19), viewers (19.24m), adults 25-54 (6.1/14) and adults 18-49 (5.0/12). This is 60 MINUTES' best delivery in households since Nov. 19, 2006 and in viewers, adults 25-54 and adults 18-49 since Dec. 11, 2005.
THE AMAZING RACE 12 (P) (8:26-9:26 PM) posted its best delivery ever for a first episode of any season of THE AMAZING RACE in both households (8.3/12) and viewers (13.72m) and the best delivery in both adults 18-49 (4.3/10) and adults 25-54 (5.2/11) since THE AMAZING RACE 8's Sept. 27, 2005 premiere. Compared to the Fall 2006 premiere of THE AMAZING RACE 10 (on Sept.17, 2006), CBS was up +32% in households (from 6.3/10), +13% in adults 25-54 (from 4.6/10), +10% in adults 18-49 (from 3.9/09) and added +3.59m viewers (from 10.13m, +35%).
COLD CASE (9.0/14, 13.89m viewers from 9:26-10:26 PM) delivered its best adults 18-49 (3.5/08) and adults 25-54 (4.7/10) performances since March 25, 2007. Compared to last week, COLD CASE was up +18% in households (from 7.6/11), +12% in adults 25-54 (from 4.2/09), +17% in adults 18-49 (from 3.0/07) and +2.11m viewers (from 11.78m, +18%).
CBS top programs of the week: #3 60 MINUTES (an average of 19.24m viewers), #4 CSI: CRIME SCENE INVESTIGATION (19.06m), #9 NCIS (16.33m), #10 CRIMINAL MINDS (14.94m), #11 CSI: MIAMI (14.85m), #12 WITHOUT A TRACE (14.58m), #13 SURVIVOR: CHINA (14.44m), #15 COLD CASE (13.89m), #16 TWO AND A HALF MEN (13.73m), #17 AMAZING RACE 12 (P) (13.72m), #18 CSI: NY (13.40m), #26 SHARK (11.16m), #27 THE UNIT (10.67m) and #28 RULES OF ENGAGEMENT (10.57m).
Editors Note: With DVR penetration more than 20%, up from 8.5% a year ago, live plus same day ratings only reflect program viewership within a small window of the original broadcast. When all DVR playback is included (after 7 days), ratings on average will increase.
Prime averages are based on the following hours of rated broadcasts in Week #6:
CBS: 22 hours
NBC: 21 ˝ hours
ABC: 22 hours
FOX 15 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #6 of 2007-08 Season (ending: 11/4/07)
2007-08 2006-07
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.8 13 8.2 13 -5%
NBC 5.0 8 7.0 11 -29%
ABC 7.4 12 7.4 12 n.c.
FOX 4.3 7 4.0 6 +8%
VIEWERS
(000) (000) Chg
CBS 12,325 12,795 -4%
NBC 7,980 10,939 -27%
ABC 11,326 11,363 n.c.
FOX 7,007 6,364 +10%
A25-54
Rtg Sh Rtg Sh Chg
CBS 4.5 11 4.9 12 -8%
NBC 3.3 8 4.6 11 -28%
ABC 4.2 11 4.5 11 -7%
FOX 2.8 7 2.7 6 +4%
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.5 10 3.8 10 -8%
NBC 3.0 8 4.0 11 -25%
ABC 3.6 10 3.9 11 -8%
FOX 2.7 7 2.6 7 +4%
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.4 7 2.5 8 -4%
NBC 2.8 8 3.3 10 -15%
ABC 2.8 8 3.2 10 -13%
FOX 2.7 8 2.5 8 +8%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/24/07-11/4/07)
2007-08 2006-07
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.7 13 8.4 14 -8%
NBC 5.5 9 6.7 11 -18%
ABC 7.6 12 7.6 12 n.c.
FOX 5.9 10 5.6 9 +5%
VIEWERS
(000) (000) Chg
CBS 12,127 13,065 -7%
NBC 8,761 10,379 -16%
ABC 11,528 11,739 -2%
FOX 9,527 8,553 +11%
A25-54
Rtg Sh Rtg Sh Chg
CBS 4.5 11 5.1 12 -12%
NBC 3.8 9 4.4 11 -14%
ABC 4.5 11 4.8 12 -6%
FOX 3.7 9 3.3 8 +12%
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.5 9 4.0 11 -13%
NBC 3.4 9 3.8 10 -11%
ABC 3.8 10 4.1 11 -7%
FOX 3.4 9 3.0 8 +13%
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.4 7 2.8 8 -14%
NBC 3.0 9 3.1 10 -3%
ABC 3.1 9 3.4 11 -9%
FOX 3.2 10 2.7 8 +19%
National Nielsen Rank for Demographic: PER2+ for 10/29/2007 - 11/4/2007
Persons 2+ (000)
1. Dancing With the Stars-Monday ABC 21434
2. Grey's Anatomy-Thursday 9 PM ABC 19309
3. 60 MINUTES CBS 19241
4. CSI CBS 19060
5. Dancing With the Stars Result-Tuesday ABC 18862
6. Desperate Housewives ABC 18579
7. House FOX 17297
8. NBC Sunday Night Football Cowboys vs. Eagles NBC 16454
9. NCIS CBS 16334
10. CRIMINAL MINDS CBS 14937
11. CSI: MIAMI CBS 14852
12. WITHOUT A TRACE CBS 14576
13. SURVIVOR: CHINA CBS 14439
14. Samantha Who? ABC 14180
15. COLD CASE CBS 13885
16. TWO AND A HALF MEN CBS 13725
17. AMAZING RACE 12 (P) CBS 13718
18. CSI: NY CBS 13400
19. Extreme Makeover: Home Edition ABC 13039
20. Sunday Night NFL Pre-Kick-Off NBC 12314
National Nielsen Rank for Demographic: A2554 for 10/29/2007 - 11/4/2007 Adults 25-54
1. Grey's Anatomy-Thursday 9 PM ABC 8.4
2. Desperate Housewives ABC 7.9
3. CSI CBS 7.4
4. House FOX 7.3
5. NBC Sunday Night Football Cowboys vs. Eagles NBC 7.1
6. Dancing With the Stars-Monday ABC 6.6
7. 60 MINUTES CBS 6.1
8. TWO AND A HALF MEN CBS 6.0
8. SURVIVOR: CHINA CBS 6.0
10. Dancing With the Stars Result-Tuesday ABC 5.6
10. CSI: MIAMI CBS 5.6
12. Sunday Night NFL Pre-Kick-Off NBC 5.3
12. Extreme Makeover: Home Edition ABC 5.3
12. Samantha Who? ABC 5.3
15. AMAZING RACE 12 (P) CBS 5.2
15. Brothers & Sisters ABC 5.2
17. CRIMINAL MINDS CBS 5.0
18. Heroes NBC 4.9
18. NCIS CBS 4.9
18. CSI: NY CBS 4.9
18. WITHOUT A TRACE CBS 4.9
18. Simpsons FOX 4.9
18. RULES OF ENGAGEMENT CBS 4.9
National Nielsen Rank for Demographic: A1849 for 10/29/2007 - 11/4/2007
Adults 18-49
1. Grey's Anatomy-Thursday 9 PM ABC 8.1
2. House FOX 7.0
2. Desperate Housewives ABC 7.0
4. NBC Sunday Night Football Cowboys vs. Eagles NBC 6.7
5. CSI CBS 5.7
5. Simpsons FOX 5.7
7. Family Guy FOX 5.3
8. Dancing With the Stars-Monday ABC 5.2
8. Family Guy SP-11/4 8:30P (S) FOX 5.2
10. Sunday Night NFL Pre-Kick-Off NBC 5.0
10. 60 MINUTES CBS 5.0
12. Heroes NBC 4.9
12. TWO AND A HALF MEN CBS 4.9
12. SURVIVOR: CHINA CBS 4.9
15. Extreme Makeover: Home Edition ABC 4.7
16. CSI: MIAMI CBS 4.6
16. Brothers & Sisters ABC 4.6
18. Samantha Who? ABC 4.5
18. Office NBC 4.5
20. Dancing With Stars Result-Tuesday ABC 4.3
20. AMAZING RACE 12 (P) CBS 4.3