"BIG BROTHER 8 SUNDAY" PLACES FIRST IN KEY DEMOGRAPHICS WITH INCREASES OVER LAST WEEK'S PREMIERE
CBS Wins Sunday in Viewers, Adults 18-49 and Adults 25-54
BIG BROTHER 8 SUNDAY placed first in its time period in adults 18-49, adults 18-34 and adults 25-54 with increases over last week's premiere, leading CBS to a Sunday win in viewers and key demographics, according to preliminary Nielsen Live Plus same-day ratings for July 15.
At 8:00PM, BIG BROTHER 8 SUNDAY was first in adults 25-54 (2.7/08), adults 18-49 (2.3/07) and adults 18-34 (1.8/06) and second in households (4.2/08) and viewers (6.37m).
Compared to last Sunday's premiere, BIG BROTHER 8 SUNDAY was up +11% in households (from 3.8/07), +8% in adults 25-54 (from 2.5/07), +10% in adults 18-49 (from 2.1/07), even in adults 18-34 (from 1.8/06) and gained +0.52m viewers (from 5.85m, +9%).
Last night on BIG BROTHER 8, Head of Household Jen Johnson nominated Daniele and Dick Donato for eviction during the nomination ceremony. Daniele and Dick are part of the enemy twist that will play out throughout the summer and if one of them is evicted this week, this estranged father/daughter pair will become the second of three sets of rivals to be split up this season.
On BIG BROTHER 8 airing Tuesday, July 17 (9:00-10:00 PM, ET/PT), Houseguests will compete for the Power of Veto. Daniele or Dick can be saved from the chopping block if they, or another Houseguest, wins the Power of Veto competition and chooses to save one of the nominees, while giving themselves immunity from nomination. If they choose to use the veto power, the Head of Household must immediately choose another nominee.
This week's live eviction show, hosted by Julie Chen, will be broadcast on Thursday, July 19 (8:00-9:00 PM live ET/delayed PT
