The Amazing Race > The Amazing Race Discussion

All-Stars Ratings

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reality.tv.:
I dont really know how to read theese numbers so does that mean tar is officaly done for? or is there still a glimmer of hope or will it continue for another season?

mswood:
reality TV well it places typically a distant 2cd o ABC Extreme Home Makeover (or whatever its called) and is usually the lowest rating episode on CBS for that night.  So thats not good news.  But what does give us some hope is the adverstising friendldy 18-49 demo.  Thats the holy grail of demo's and what brings in the majority of ad time.  And while AR Does the worst for CBS in total viewers it does okay in the demo.  Meaning it has a descent number of viwers in that age brackit.  SO I would think at the least we would get a season renewal (but probably not a 2 season renewal for next year).  And it may not be on Sunday, it might flot around to fill any hole in the schedule.

mswood:
Fast Nationals are delayed for a few hours so I can only give you the less accurate overnights which don't include viewer totals.

AR was beat at 8 by both Makeover and Dataline this week (thats unusual) and it got a 6.0 household and a 9 share will have much better info later to day.

But in comparison 60 minutes 8.9/15
Cold Case  8.2/12
Without a Trace 9.4/15

mswood:
Well I've gotten home and the FAst Nationals ahve been out for a while.

AR got 9.06 million viewers and is 2cd for the 8 oclock hour behind a repeat of Extreme home makeover.

It received a 2.9/8 in the 18-49 demo.

By compairosn 60 minutes 12.02 million and a 2.2 in the target demo.

Thats a good example of a show that does far more in viewers but AR has a much important younger audience, that brings in higher ad revenue.

Cold Case   12.28 million viewers and 3.o in adults.  SO for 3 million additionl viewers they have practical the same number in adults 18-49.

Without a Trace  14.31 million viewers and a 3.5 in adults, thats a great number for both.

So while the viewer totals for Amazing Race aren't that good.  Its demo numbers hold at much better, and that demo is what brings in the bulk of a shows ad revenue.

It really should be safe for next year, at worst perhaps not two cycles and maybe on another night.  Thats at worst.

mswood:
Final Numbers for this week are out and the total viewers went down very slightly but the demo number improved (which is very good).

Total Viewers 9.035
3.0 18-49.

Every otehr CBS show had more viewers that night, but only WIthout a Trace had more people watching it in the ad friendly adult 18-49 age group..

AR's demo really, really helps the show.

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