Too much emphasis on it being game changing, that I still getting the impression that it won't be that much at all.
Considering most viewers don't follow the international versions, I still think it might just be something already true and tested from one of the international versions, finally implemented in the US.
The Salvage/Sabotage Pass or the First Class passes comes to mind - not sure how would that work without nom-elim legs, if voting was involved, it would play into increasing the social aspect. Not particularly fan of those, but they worked in the context of the game.