The Amazing Race > The Amazing Race Discussion
Ratings Archive
mswood:
Legends is the same as season 1. But I finally have nearly all of the Adult 18-49 Demo information, the House Hold Rating for most episodes. Also I have Fast National information for both total viewers and adult 18-49 demo for nearly all of the episodes.
Ranking has also changed to reflect both the ranking in comparison to the standard ratings (always the first number), and when available the 2nd number reflects its ranking to the other shows adult 18-49 demo (it will always be the 2nd number).
Analysis:
mswood:
Legends is the same as season 1. But I finally have all the data for the standard chart (though I don't have the ranking of the Adult 18-49 Demo in comparison to the other shows on Network TV).
Ranking has also changed to reflect both the ranking in comparison to the standard ratings (always the first number or only number in this case), and when available the 2nd number reflects its ranking to the other shows adult 18-49 demo (it will always be the 2nd number).
Analysis:
mswood:
Legend (the same set of data as the graph used in seasons 1-11, with the addition of several new data points which are defined below):
Live Rating: This is the number of people who watch the broadcast live (no same day info added, so you can see how many people watched an episode using a DVR or VCR later that same day).
Live + 7: This is the number of people who watched a program when it aired or up to 7 days later with DVR or VCR.
Viewer Increase: Shows the total number of people who used a DVR or VCR to watch the episode in the first 7 days.
Ranking: How that increase in viewer compared to all other network programming, the 2nd number is how that increased compared to the other programming on CBS.
% increase: Is the percentage of the total audience that used DVR (or VCr)s to watch.
% Ranking: Is how that percentage compares to all other network programming, the 2nd number is how that percentage compares to other programming on CBS. Only top 20 list are typically available. an N/a means the score increase was outside the top 20 for all network shows.
Analysis: Wow. Not only is this show in its 5th year scoring its 3rd highest standard ratings. When DVR use is factored in only season 7 (with its wide Survivor crossover appeal) was more successful.
Notes: This is the first season that I have comprehensive data from DVR usage. While DVRs (and before that VCRs) have been around for quite a while. It wasn't until about last year that they became a significant variant to the viewing habits of the population. It was estimated by Nielsen Media Research that between 4-10% of a shows audience watched a show at a later time using their DVR for the broadcast year of 2006-07 (Cycle 10 and 11 of AR). For the broadcast year of 2007-2008 that number has increased (roughly doubled). Meaning more and more people are not watching network programming when they air, but on their own schedule. THis is growing into a significant problem for network tv. With audience levels already dwindling smaller and smaller each year (primarily due to the advent of cable, wide access to seasons of shows on DVD, and the mainstream use of the internet), tv was already suffering a serious challenge to its financial model. The networks have been trying to get advertisers to pay based on live plus 7 data, instead of live same day (Standard ratings). Most advertisers don't do this. Though a growing number will use live plus three data (which is not released to the press, so I can't help there).
Legend:
Analysis:
mswood:
:ignore: Saved for season 13.
mswood:
:ignore: Saved for season 14.
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