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Archive => RFF Archived Boards => The Mole => Topic started by: Rob on April 02, 2008, 02:21:14 PM

Title: ABC’s Subliminal Advertising
Post by: Rob on April 02, 2008, 02:21:14 PM
That wasn’t your television breaking down during last night’s Lost. Just ABC’s marketing department trying to get your attention.

Oh, you didn’t catch it? At the end of at least three commercial breaks, just after the quick promos for other ABC shows aired and just before the screen flipped back to Lost, a millisecond blast for The Mole showed up.

You may have seen that The Mole’s thumb print or logo appear. An ABC spokesperson confirms to us those “flash teases” – they don’t want to call it subliminal advertising – were not a figment of your imagination, and that they will show up again as the network moves forward with plans to relaunch the show.

Perhaps you’ll also find yourself suddenly hungry for some Orville Redenbacher and a Coke.

http://www.jossip.com/abcs-subliminal-advertising-calls-you-back-to-anderson-coopers-old-show-20080321/
Title: Re: ABC’s Subliminal Advertising
Post by: KrisCe on April 18, 2008, 01:22:30 PM
I just want to say... in the long run isn't that the best way to advertise for "The Mole".  Those little hidden things that make the show as great as it is.
Title: Re: ABC’s Subliminal Advertising
Post by: georgiapeach on April 18, 2008, 01:25:27 PM
:welcome2: to RFF KrisCe--glad you found us!

I can't wait for the Mole! :dancer:
Title: Re: ABC’s Subliminal Advertising
Post by: rosesrred on April 18, 2008, 10:35:26 PM
Quote from: georgiapeach on April 18, 2008, 01:25:27 PM
:welcome2: to RFF KrisCe--glad you found us!

I can't wait for the Mole! :dancer:

Yes for sure Welcome KrisCe (http://dl5.glitter-graphics.net/pub/467/467375xrjs5pyp0z.gif) (http://www.glitter-graphics.com)  I can't wait for the Mole either I was one of the rare ones that really liked the Celebrity Mole.  Hey I even liked I'm a Celebrity Get Me Out of Here.   :-[
Title: Re: ABC’s Subliminal Advertising
Post by: careybear on April 21, 2008, 11:39:58 AM
Quote from: KrisCe on April 18, 2008, 01:22:30 PM
I just want to say... in the long run isn't that the best way to advertise for "The Mole".  Those little hidden things that make the show as great as it is.

welcome welcome
Title: Re: ABC’s Subliminal Advertising
Post by: GlamGirl3399 on April 21, 2008, 01:51:28 PM
I saw one of those last night while watching tv, and at first I was so confused! I had to rewind the show to see it again in slow motion! I'm so excited that it's coming back! I hadn't heard until now, and so the logo I saw makes total sense!!!
Title: Re: ABC’s Subliminal Advertising
Post by: vanillalatte on April 23, 2008, 01:24:32 PM
Looks to me like ABC is trying to solve the DVR/Tivo conundrum.  By flashing the tiny promo just before flipping back to the show, this means that even if viewers FF through the other promos, they have to see the flash in order to catch the very beginning of the show as it comes back from commercial break. 

If this works for them, we might start seeing more of this in the future.  I'm sure this will spark a whole new set of discussions over just exactly what constitutes "subliminal messaging", because I believe imike24 is correct that out and out subliminal advertising has been banned by the FCC.  ABC will argue that the flash promo is not subliminal because it's obvious and long enough to enter the viewers consciousness.  So, if this continues, the could open a new can of worms for networks and advertisers.