The Amazing Race > Amazing Race 32 Start to Finish!
TAR32 Ratings
theschnauzers:
Thanksgiving eve, and lots of viewers engaged in holiday things even if they shouldn’t have been traveling. Live plus the seven adjustments should be larger than normal.
mswood:
Ratings are expected to be low on Wednesday night for Holiday travel. It used to be considered dead air time, and almost no one broadcast anything new (unless the show was already cancelled and the network was just using up episodes that they already had in the can). But once stores started opening on Thanksgiving, or even midnight for Black Friday, networks would start airing some programming as ad buyers would pay premium dollars for national based sale pros to drive people into the store. TAR did solid and probably earned more ad dollars this week than a normal week.
mswood:
--- Quote from: smiley on November 15, 2020, 10:11:47 PM ---I keep seeing that CBS isn't in certain areas of the US. Is that true?
--- End quote ---
Yes, currently CBS reaches over the air 93% of the nations population. Back ten years ago it was 99%. This decline is true of all broadcasters. Though the CW has even less coverage I think its currently at 87%. Those percentages of course don't account for online viewing options.
OMGitsGARRET:
Final ratings for last Wednesday's double episodes in India have just come in. 0.6/0.6 in the key adults 18-49 demo and 4.20m/3.80m in total viewers. That first India episode at 4.20m is actually a SEASON HIGH in total viewers.
In fact, that first Amazing Race episode at 8pm adjusted up from the preliminary ratings in the demos of adults 18-34 by +0.1, adults 25-54 by +0.1, AND overall viewers by almost ~300k... yet it unfortunately didn't adjust up in adults 18-49, which is the key demo. It's the first episode this season to only get a 0.6 at 8pm.
An episode earlier in the season that literally got around ~1m viewers LESS than last Wednesday's episode still got a 0.7, but yet the highest viewed episode of the season only got a 0.6. That's very... strange. So basically we have very good news with having a season high in total viewers... but kinda bad news that we're as low as a 0.6 in adults 18-49 at 8pm, especially on an episode that was our highest rated in total viewers.
So not sure how to feel about that, these ratings results are really strange.
SOURCES:
http://www.showbuzzdaily.com/articles/the-sked-wednesday-network-scorecard-11-25-2020.html
http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-wednesday-cable-originals-network-finals-11-25-2020.html
theschnauzers:
Thanksgiving Eve does explain a lot. In past seasons, that week would have been skipped. But television scheduling is simply insane due to the pandemic, especially when you consider a regular season NFL will air on NBC on a late Wednesday afternoon in December.
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