Archive > The Amazing Race 30

Ratings

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theschnauzers:
What needs to be pointed out, after looking at all three articles, is that none of them have live plus three data included; TAR gain .5 in the demo in week 2 just from the "plus three" and there's no reason to think there will be something similar once those numbers are out.

TheRabbi:
1.3 for episode 4, 1.1 for episode 5. A slightly worrying downturn since there wasn't any competition last night as the Olympics haven't started yet. We'll see if the return to a 1 hour episode helps next week.

Ratings source: showbuzz daily

dryedmangoez:
A little more detail to see the trend over the 2 hours, courtesy of Programming Insider:

8pm: Viewers: 6.79 million (#1), Adults 18-49: 1.3/5 (#2) Adults 18-34: 0.8/4 (#1)
8:30: Viewers: 6.62 million (#1), Adults 18-49: 1.3/5 (#1) Adults 18-34: 0.8/4 (#1)
9pm: Viewers: 5.79 million (#2), Adults 18-49: 1.1/4 (#2) Adults 18-34: 0.7/4 (#2)
9:30: Viewers: 5.36 million (#2), Adults 18-49: 1.0/4 (#3) Adults 18-34: 0.6/3 (#2)

The trend is definitely worrisome. And not only because of the Olympics, but when the show moves to 9-11pm. Those will be interesting numbers. Either people didn't know it was 2-hours or they just simply tuned out.

On that note though, I didn't watch live, but they appeared to have gone immediately straight from Leg 4 to the start of Leg 5, no breaks right? No usual "Stay tuned for the 2nd hour of The Amazing Race..." with a commercial break at the top of the hour.  So I guess that would've helped alert live viewers that there was another episode/Leg/hour. Also helps with DVR as well since it was listed as a single 2-hour episode unlike last year when the doubled up episodes were edited as normal one-hour episodes and completely separate in TV listings.

Also, Fox's 9-1-1 is strong, but on par with the ABC comedy competition at 8pm which might share more audience than 9-1-1. But also, no new SVU on NBC at 9pm though.

Piper:
Here is how the 18-49 demographics appear as percentage of improvement to last 4 seasons moving average (blue) and to TAR 29 (red).  The improvement over TAR 29 is still encouraging and the moving average is on track.  The moving average for Episode 6 is 1.04 and Episode 7 is 1.03.

Marionete:
I don't think they could've edited this any better to alert the viewers about the 2nd hour.
There were no credits, it just jumped straight into another episode. If you were interested in the show, you would've continued watching.

Seeing how much negativity both Face-Offs have amassed, I would say the task is probably the reason why many people tuned out. It's even annoying to watch for a big fan like me, and when I say annoying, I don't mean it in an exaggerated way.

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