Archive > The Amazing Race 27 Spoilers
TAR 27 Ratings
Theo:
Ah, another stupid question :lol:
How do they calculate or measure the total viewers of a show?
gamerfan09:
--- Quote from: Theo on September 28, 2015, 11:21:58 PM ---Ah, another stupid question :lol:
How do they calculate or measure the total viewers of a show?
--- End quote ---
Live= People watching it on TV Live
gamerfan09:
This move also shows how weird CBS is lol.
Here was Madame Secretary's Season One ratings, which took the TAR timeslot last year:
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And this was how TAR24 (the last Sunday season did):
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Even though MS had more viewers overall (because of the audience 50+ watching it tbh idk), it ended rough.
TAR24 (despite the worst ratings it ever had on Sunday) had a higher ratings share, which was much more important.
If MS continues to fail then I hope TAR goes back to Sundays where it belongs.
Theo:
--- Quote from: gamerfan09 on September 29, 2015, 12:16:45 AM ---
--- Quote from: Theo on September 28, 2015, 11:21:58 PM ---Ah, another stupid question :lol:
How do they calculate or measure the total viewers of a show?
--- End quote ---
Live= People watching it on TV Live
--- End quote ---
No, I mean the method they use to determine the number. Are they using some kind of survey, or intricate application or something, or sample?
theschnauzers:
Theo, Nielsen uses a combination of methods, but it is a large sample selected to reflect the U.S. demographically, and the actual people in the sample are rotated every few years. IIRC it's one third every year. The people meters are used and every person in a household participate.
Nielsen also uses a diary sample in addition to supplement the overall sample for sweeps periods, i.e., a large sample to measure each local market.
There are other ways to measure time shifted viewing, i.e., data from cable and satellite providers and the various streaming services, which come into play for mobile devices smartphones as well as TV, that are used for live plus three (days), seven days or 30 days.
One thing to keep in mind is that the networks no long pay much attention to the overnight (live plus same day) numbers, only the media uses them. The size of the live audience for virtually all shows has dropped tremendously as measured overnight, but that trend is deceptive due to a lot of factors, such as a broader range of choices on cable and streaming services, and the ever increasing growth of time shifted and cord cutting viewing. Except for sports and live coverage of breaking news events, the shrinkage in the live audiences for broadcast shows has been significant and noticeable. So far this TV season the shrinkage has been roughly 15 - 20%, and TAR was one of the few to be even with last year.
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