The Amazing Race > The Amazing Race Discussion
TAR 23 Ratings Information
Vitoko:
--- Quote from: WalterC on October 18, 2013, 12:24:55 PM ---If the ratings continue to drop, I wonder how much wonder it will last?
Judging from a few other message boards that I frequent, I notice with each subsequent season, the number of posts have been decreasing, along with fewer people posting about it. All of this, are not good signs.
--- End quote ---
To be honest I don't see The Amazing Race getting old, or getting cancelled somehow... The variety in teams, locations, tasks, everything that is basic to the show is something that at least in my opinion will never get old enough to be cancelled...
slayton:
Episode 2 was helped by an NFL game that was the "highest-rated program on television in the metered markets since the 2013 Academy Awards," and The Walking Dead didn't premiere yet.
I don't expect this Sunday's episode to get a big bump.
The CBS doubleheader games aren't that good this week. A long NFL overrun will push TAR into direct competition with The Walking Dead on the east coast, and The Walking Dead will easily beat TAR. It also doesn't help that NBC has a strong Sunday night game this week.
theschnauzers:
Something y'all seem to forget. Over half of all US households now have the capacity to time shift viewing, not to mention online viewing of streaming video after broadcast.
CBS in particular (through CBS's CEO Les Moonves) has stated that they're looking at Live plus seven and all platforms within 30 days as to how many people are viewing CBS shows. We don't get to see that information unless CBS tells us since Nielsen hasn't yet moved into the all platform measurements.
The other thing to realize is that all the networks are having the same level of decrease in live plus same day numbers, especially on Sundays, which is due to a number of factors including cable programming.
The other thing is that TAR continues to attract the high income households which is a ratings goldmine for advertisers; for example, Ford Motor Company (as its called these days) is a sponsor of TAR and Hawaii Five-0 and TAR still has Travelocity as a sponsor as well, per the closing credits. TAR makes money for CBS, and that is the bottom line.
stekay:
I agree, in the modern day they have so much more data to collect before giving a final figure.
slayton:
TVbythenumbers wrote a piece about how Live+3 day or Live+7 day ratings are just network PR spin that don't really matter.
http://tvbythenumbers.zap2it.com/2013/10/13/network-pr-jedi-mind-tricks-live3-day-live7-day-ratings-and-your-favorite-shows-future-2/207397/
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