Archive > TAR Canada
TAR Canada MEDIA
WindsorSue:
--- Quote from: georgiapeach on June 18, 2014, 03:21:47 PM ---
--- Quote from: WindsorSue on June 18, 2014, 03:16:06 PM ---
--- Quote from: georgiapeach on June 18, 2014, 10:18:44 AM ---Great interviews! Who is the guy interviewer?
--- End quote ---
Loren Christie, Travel Consultant/Reporter for Canada AM.
Looks like they were filmed pre-race in the Air Canada hangar?
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I especially like that they clearly had makeup for all the women. :funny:
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ha ha ha. They are all very attractive and composed. Compared to some pics we've seen where they are clearly sweaty and in a panic. They almost look like different people.
Leafsfan:
georgiapeach:
The Amazing Race is on again
By Alex Strachan, Postmedia News June 24, 2014
The world is waiting.
Jon Montgomery may not repeat The Amazing Race host Phil Keoghan's familiar starting-line catchphrase word-for-word when the second running of The Amazing Race Canada is officially underway July 8, but the spirit will be the same.
Montgomery is back as host and the new teams have been named, from Winnipeg mother-and-son pairing Nicole Foster and Cormac Foster, whose motto is "No matter what we start, we finish," to Terrace, B.C., siblings Sukhi Atwal and Jinder Atwal, who promise to do "whatever it takes!" "Whatever" could end up covering a lot of ground - 10 million square kilometres, or nearly four million square miles, to be exact.
This season has a harder, more competitive edge, Montgomery said, on the phone from Toronto.
"Last year we didn't have any real 'villains' on the show because everyone was being the quintessential Canadian. They wouldn't even use the U-turns, for crying out loud, because they wanted to run a fair race," he said.
"What's different this time is we have more teams, which means more time to get rid of people. The race is obviously longer. The challenges are that much harder, that much more hair-raising. More gross. The racers themselves are more competitive. Last year we had a lot of great human interest stories. These were people who had a lot going on in their lives.
"We have that this year, too, but these people are way more competitive. They're there to win it. They're students of the game and fans of the show. They're fit, competitive people who want to win at all costs."
Amazing Race Canada's second season will air on a new night - Tuesdays - throughout the summer and into September. This time there are 11 teams, up from last season's nine. Montgomery says the drive to win isn't diluted by having more teams. If anything, the spirit of competition is heightened - and he would know, having competed in the skeleton event at the Vancouver 2010 Winter Olympics and winning the gold medal for his efforts.
"I've seen people having to be their best when it mattered the most," Montgomery said, "training eight, 10, 12 years for something that may last just 18 seconds. It doesn't get much more concentrated than that.
"To see these racers, though, being put in pressure situations, being put through the wringer, is different because they're not trained to deal with these types of situations. It's interesting to see how they cope, how they either pull together as a team or fall apart. When the chips are down and the pressure's on, people don't have an opportunity to think about how they're being perceived by people watching at home. People's real personalities come out."
The prize is $250,000 cash and the opportunity to fly for free anywhere in the world Air Canada flies for a full year, in business class no less. This season's prize also includes "gas for life" from Petro-Canada, which, given the present state of world affairs, could be worth more than all the other prizes combined.
The Amazing Race is unique among TV reality competitions because of its unpredictability. Prior to crossing the finish line ahead of last season's runners-up, Winnipeg father-and-son team Tim Hague Sr. and Tim Hague Jr. had not won a single stage in the race up to that point. They were nearly eliminated twice, yet they won in the end. It's that indomitable spirit and refusal to bow to unfortunate circumstance that separates the winners from the also-rans, Montgomery says. Hague Sr., a registered nurse, was diagnosed with Parkinson's disease prior to running the race.
Montgomery's perception of his home country hasn't changed from hosting The Amazing Race. If anything, his preconceptions were confirmed.
"I was lucky enough to be able to do an extensive amount of travelling around my home country before being part of the show, and I already had a great appreciation for it. This only entrenched those beliefs, and bolstered the notion that this is truly one of the great countries in the world. We have so much to be proud of.
"It's almost overwhelming to think you can proudly call that home, everything between you and whoever it is you're thinking about on the other side of the country."
Amazing Race Canada set a burning pace in its inaugural run last summer, bursting out of the gate early and running at the front of the ratings pack all summer - at a time of year when hardly anyone is supposed to be watching TV, let alone in the kind of numbers more commonly seen for Stanley Cup playoff games.
Canadians' interest in the homegrown edition shows no signs of flagging, even as interest in the parent show wanes across the U.S. Amazing Race Canada is poised to become one of the most remarkable stories in the annals of Canadian television: a spinoff from a moderately successful reality TV competition that shows signs of outperforming the original that spawned it.
Consider the evidence. In its Monday-night time slot last summer, Amazing Race Canada averaged 3.5 million viewers.
To put that in perspective, 2.2 million Canadians watched May's season finale of the parent Amazing Race.
The Amazing Race ranked consistently in the Top 5 most-watched programs across Canada all winter, at the peak viewing time of year when competition is at its stiffest.
The Amazing Race Canada
Season 2 debuts July 8, CTV
http://www.leaderpost.com/entertainment/Amazing%2BRace%2Bagain/9968356/story.html
© Copyright (c) The Regina Leader-Post
georgiapeach:
Sponsors hitching a ride with CTV on Amazing Race Canada
Season Two to debut with sponsorship partners up 35%
Chris Powell June 18, 2014
They say you really don’t know someone until you travel with them, and several Canadian companies apparently enjoyed last summer’s cross-Canada trip with Bell Media enough to do it again.
Laird White, director of brand partnerships for Bell Media, said that the broadcaster has sold all of its sponsorship packages for the second season of The Amazing Race Canada, which kicks off July 8 on CTV.
White said the number of sponsor partners for season two is up about 35% over last year. The roster includes four “premiere” partners: Air Canada, Chevrolet, Dairy Queen and Scotiabank. Bell Media is also finalizing smaller deals with other sponsors, said White.
Sponsor negotiations began almost immediately after the first season concluded in September, with advertiser interest in the property high after its strong debut.
The first season of The Amazing Race Canada was a breakout hit for CTV last summer, averaging 3.5 million viewers 2+ each week, including 1.8 million A18-49, 2.01 million people A18-34 and W25-54 1.08 million.
“We had a lot of success with clients connecting with us directly, saying, ‘We saw the show and we want to be involved next year,’” said White.
All of the show’s major sponsors will receive in-program integration, as well as rotating inclusion in all pre-promotion, digital/social media mentions and in-show commercial inventory.
Several sponsors are also involved in show prizing, with Air Canada giving winners free business class flights for a year, and Chevrolet giving away two High Country Editions of its Silverado pickup truck. Air Canada and Scotiabank will also award pit-stop prizes that will be revealed as the season progresses.
Bell Media also announced this week that Petro-Canada is joining the show as a new sponsor, giving race winners gas for life.
Given the longevity of its U.S. counterpart, which wrapped up its 24th season in May, Bell has high hopes for the Canadian franchise. “We want this show to last,” said White. “It’s not a flash in the pan.”
CTV is moving season two of The Amazing Race Canada to Tuesday at 9 p.m., with encore presentations at 8 p.m. Saturday and 5 p.m. Sunday. Episodes will also be available on the CTV GO app.
http://www.marketingmag.ca/media/sponsors-hitch-a-ride-with-ctv-for-season-two-of-amazing-race-canada-115749
Leafsfan:
Another 2-3 second preview wit Rex:
https://mtc.cdn.vine.co/r/videos/407A5138061095759476667129856_10f905bc354.3.2.mp4?versionId=TZAbMNF3Ksqd7rQZD8w3u9128fCLwIqD
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