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News from the CBS Upfronts

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georgiapeach:

  On Sunday, a winning crime drama moves to 10:00 PM to anchor one of TV's biggest nights.  The perennial #1 news magazine, 60 MINUTES, kicks off its 43rd season at 7:00 PM. The seven-time Emmy Award-winning series THE AMAZING RACE returns at 8:00 PM followed by the first full season of UNDERCOVER BOSS, TV's #1 new show at 9:00 PM, keeping intact a powerful reality block.  CSI: MIAMI provides the night's strongest 10:00 PM anchors in years. 




  On Wednesday, CBS makes two strategic time period changes to bookend the night. SURVIVOR provides a potent lead-off hitter at 8:00 PM.  The sixth-year hit CRIMINAL MINDS remains at 9:00 PM, providing a strong lead-in to the new drama THE DEFENDERS, starring Jim Belushi and Jerry O'Connell, at 10:00 PM.


Full CBS Press announcement HERE

Dånooky:
I thought Medium had already jumped the shark quite a few times. Ghost Whisperer was always a lost case :/

theschnauzers:
I'm really surprised by the Survivor move. CBS must think that the original TAR time slot of a decade ago will improve Survivor's demo numbers, otherwise it makes no sense.

mswood:

--- Quote from: theschnauzers on May 19, 2010, 05:07:42 PM ---I'm really surprised by the Survivor move. CBS must think that the original TAR time slot of a decade ago will improve Survivor's demo numbers, otherwise it makes no sense.



--- End quote ---
Actually it makes perfect sense.  CBS had the umber one show on THursday 8pm slot (bya  significant margin) they are replacing it with a show that scored evenhigher on Monday, and are hoping they can branch coemdy on Thursday.

For years they have tried comedies on Wednesday with no real success.

Last year the 8-9pm timeslot was getting a 2.1-1.7 in the demo.  THey expect survivor to do a lot better then that.  They don't expect it to match what it got on Thursday but if it can hold 70% or more of its audience then it will still be a huge improvement on what they were getting on that night.

The idea is to always have a strong anchor for a night, the only night on M-Thursday that didn't was Wednesday.

The other option was for them to stick with comedy on Wednesday (with BBT and **** My Dad Says), but comedy hasn't been that strong and with only BBT being a tested show, it leaves more room for failure.  With the Comedies going to Thursday (an already strong night) it gives less chance for those shows to fail.  And with Survivor being a full hour it really helps gives the whole lineup of Wednesday a strong, strong anchor.

The moves CBS made (as we can't judge the new shows yet) is some of the best choices I have ever seen CBS make.

mswood:
Another thing to remember while TAR 9 had trouble on Wednesday there were several other factors, multiple time slots, coming off of the very poorly received family edition, and the over all poor performance CBS had on Wednesday.  In fact TAR was still doing better then all but one other CBS show on Wednesday (the Unit I believe).  We also had 60 minutes II as our lead in a show that unlike 60 minutes never managed to get a large audience (let alone a young one). 

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