The Amazing Race > The Amazing Race Discussion
The Amazing Race 16 Ratings Thread
TARAsia Fan:
Yeah, plus the audience stayed with CBS for most of the night.
theschnauzers:
CBS Press Release:
--- Quote --- SLAM DUNK WEEK FOR CBS -- FIRST IN VIEWERS AND ADULTS 25-54
"The NCAA Men's Basketball Championship" is #1 Program of the Week, Garnering its Largest Audience Since 1999
CBS Nets Seven of the Top 10 Programs and the Top Six Scripted Series
CBS's Reality Series are all Winners as "Survivor," "The Amazing Race" and "Undercover Boss" Win Time Periods in Viewers and Demos
CBS placed first in viewers for the fifth consecutive week and first in adults 25-54 for the fourth straight week led by THE NCAA MEN'S BASKETBALL CHAMPIONSHIP, the number one program of the week, according to Nielsen live plus same day ratings for the week ending April 11, week 29 of the 2009-2010 television year.
CBS had seven of the week's top 10 programs overall, the top six scripted series (NCIS, THE MENTALIST, CSI, NCIS: LOS ANGELES, CRIMINAL MINDS, THE GOOD WIFE) and three of the top four scripted series among adults 18-49 (NCIS, THE MENTALIST and CRIMINAL MINDS).
The Network's three reality series all came up winners as SURVIVOR: HEROES VS. VILLAINS, THE AMAZING RACE 16 and UNDERCOVER BOSS all won their respective time periods in viewers and key demographics.
For the week in viewers: CBS (11.59m), FOX (8.74m), ABC (7.43m) and NBC (5.24m). Season-to-date, CBS is first in viewers (12.06m), ahead of FOX (10.05m), NBC (8.67m) and ABC (8.56m).
For the week in key demographics, CBS was first in adults 25-54 (3.9/11) and a strong second in adults 18-49 (2.9/09, -0.1 behind FOX). Season-to-date, CBS is first in adults 25-54 (4.2/10) and second in adults 18-49 (3.3/09).
For the week in households: CBS (7.2/12), FOX (5.2/09), ABC (4.8/08) and NBC (3.4/06). In households season-to-date, CBS is first (7.3/12), ahead of FOX (5.9/09), ABC (5.4/09) and NBC (5.3/09).
CBS Weekly Highlights:
-- On Monday, CBS was first in adults 25-54 (6.2/15), adults 18-49 (5.4/15), adults 18-34 (4.6/15), men 25-54 (7.6/20), men 18-49 (6.6/19) and men 18-34 (5.5/18); the Network was second in households (9.8/16) and viewers (16.22m).
PRELUDE TO A CHAMPIONSHIP (S) (9:00-9:15 PM) delivered a 7.7/12 in households with 12.38m viewers and 4.5/12 in adults 25-54, 3.6/11 in adults 18-49, 2.9/10 in adults 18-34, 5.5/15 in men 25-54, 4.4/14 in men 18-49 and 3.4/12 in men 18-34.
NCAA BASKETBALL CHAMPIONSHIP GAME "Butler vs. Duke" (S) (9:15-11:41 PM) posted a 14.2/23 in households with 23.94m viewers, 9.0/22 in adults 25-54, 8.2/22 in adults 18-49, 7.4/23 in adults 18-34, 11.5/29 in men 25-54, 10.4/29 in men 18-49 and 9.2/29 in men 18-34. CBS led the 9:00-11:00 PM time period in households, viewers and key adult and men demos.
-- NCAA BASKETBALL CHAMPIONSHIP GAME scored its largest audience since 1999 ("Duke vs. UConn"); its best households, adults 25-54, adults 18-49, adults 18-34, men 25-54 and men 18-49 ratings since 2005 ("Illinois vs. North Carolina") and best men 18-34 since 2008 ("Kansas vs. Memphis," overtime). Compared to the same event last year ("Michigan State vs. North Carolina"), CBS was up +31% in both households and men 25-54, +30% in both adults 25-54 and adults 18-49, +37% in both adults 18-34 and men 18-34 and +28% in men 18-49.
-- Nielsen Media Research reports that 48.1m viewers watched all or part of Monday's game, the largest all or part delivery since 1997 ("Arizona vs. Kentucky," 50.0m). 134.3m viewers watched all or part of the Tournament on CBS this year, the largest all or part delivery since 2005 (141.7m).
THE GOOD WIFE was first in households (7.9/14), viewers (12.06m) and adults 25-54 (3.4/09).
-- On Thursday, CBS was first in households (8.9/15), viewers (14.56m), adults 25-54 (4.9/13) and adults 18-49 (3.6/11). CBS swept these measures for the fourth consecutive Thursday. CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.
SURVIVOR: HEROES VS. VILLAINS was first in households (7.3/12), viewers (12.38m), adults 25-54 (4.9/14) and adults 18-49 (3.8/12). Compared to last week, SURVIVOR: HEROES VS. VILLAINS was up +9% in both households (from 6.7/12) and adults 18-49 (from 3.5/12), +7% in adults 25-54 (from 4.6/14) and added +1.12m viewers (from 11.26m, +10%).
CSI: CRIME SCENE INVESTIGATION was first in households (9.3/15), viewers (14.97m), adults 25-54 (4.7/12) and adults 18-49 (3.4/10). Compared to last week's 10:00 PM broadcast, CSI: CRIME SCENE INVESTIGATION was up +9% in households (from 8.5/15), +15% in adults 25-54 (from 4.1/11), +21% in adults 18-49 (from 2.8/08) and added +1.62m viewers (from 13.35m, +12%).
THE MENTALIST was first in households (10.2/18), viewers (16.32m), adults 25-54 (5.0/13) and adults 18-49 (3.5/10). Compared to last week's 9:00 PM broadcast, THE MENTALIST was up +17% in households (from 8.7/15), +25% in adults 25-54 (from 4.0/11), +30% in adults 18-49 (from 2.7/08) and added +2.21m viewers (from 14.11m, +16%).
-- On Sunday, CBS was first in households (8.1/14), viewers (13.21m), adults 25-54 (4.3/11) and adults 18-49 (3.3/10). CBS swept these measures for the fifth consecutive Sunday.
CBS's 11-minutes of the MASTERS in primetime averaged an 11.5/23 with 18.36m viewers.
60 MINUTES (7:11 PM-8:11 PM) was first in households (9.7/18), viewers (15.03m), adults 25-54 (4.0/12) and adults 18-49 (3.0/10) in the 7:00 PM hour. 60 MINUTES posted its largest audience since January 17, 2010. 60 MINUTES was the night's number one program in households and viewers.
THE AMAZING RACE 16 (8:11-9:11 PM) was first in households (6.9/11), viewers (11.88m), adults 25-54 (4.5/12) and adults 18-49 (3.4/10) in the 8:00PM hour.
UNDERCOVER BOSS (9:11-10:11 PM) with its season finale was first in households (8.6/14), viewers (14.68m), adults 25-54 (5.3/13) and adults 18-49 (4.2/11) in the 9:00 PM hour. UNDERCOVER BOSS was Sunday's number one program in adults 25-54 and adults 18-49.
CBS's top programs of the week: #1 NCAA BASKETBALL CHAMPIONSHIP GAME "Butler vs. Duke" (S) (an average of 23.94m viewers), #5 NCIS (16.45m), #6 THE MENTALIST (16.32m), #7 60 MINUTES (15.03m), #8 CSI: CRIME SCENE INVESTIGATION (14.97m), #9 UNDERCOVER BOSS (14.68m), #10 NCIS: LOS ANGELES (13.79m), #11 CRIMINAL MINDS (12.70m), #13 SURVIVOR: HEROES VS. VILLAINS (12.38m), #14 PRELUDE TO A CHAMPIONSHIP (S) (12.38m), #15 THE GOOD WIFE (12.06m), #16 THE AMAZING RACE 16 (11.88m), #18 CSI: NY (10.64m), #20 COLD CASE (9.86m), #27 MEDIUM (7.54m), #29 MIAMI MEDICAL (7.11m) and #30 RULES OF ENGAGEMENT (7.04m).
Prime averages are based on the following hours of rated broadcasts in Week #29:
CBS - 22 hours
NBC - 22 hours
ABC - 22 hours
FOX - 16 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #29 of 2009-10 Season (ending: 04/11/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 7.2 12
NBC 3.4 6
ABC 4.8 8
FOX 5.2 9
VIEWERS
(000)
CBS 11,593
NBC 5,240
ABC 7,427
FOX 8,737
A25-54
Rtg Sh
CBS 3.9 11
NBC 2.1 6
ABC 2.6 7
FOX 3.5 10
A18-49
Rtg Sh
CBS 2.9 9
NBC 1.7 5
ABC 2.1 6
FOX 3.0 9
A18-34
Rtg Sh
CBS 2.0 7
NBC 1.3 5
ABC 1.6 6
FOX 2.3 8
NATIONAL NIELSEN SUMMARY - PRIMETIME
2009-10
HOUSEHOLDS
Rtg Sh
CBS 7.3 12
NBC 5.3 9
ABC 5.4 9
FOX 5.9 9
VIEWERS
(000)
CBS 12,056
NBC 8,667
ABC 8,555
FOX 10,047
A25-54
Rtg Sh
CBS 4.2 10
NBC 3.3 8
ABC 3.2 8
FOX 4.1 10
A18-49
Rtg Sh
CBS 3.3 9
NBC 2.8 8
ABC 2.7 7
FOX 3.7 10
A18-34
Rtg Sh
CBS 2.3 7
NBC 2.3 7
ABC 2.2 7
FOX 3.3 10
--- End quote ---
mswood:
And more importantly we were # 12 in adults 18-49.
Official season average is 10.378 million viewers and a 3.2 in adults 18-49.
If you factor in easter which won't be (I am curious though if Oscar night is considered a Special broadcast or if it's included, I honestly don't know). we are averaging
10.238 million viewers
and a 3.156 in adults 18-49
Both sets are improvements over the year ago.
In fact for CBS I believe we and Big Bang are the only two shows seeing year to year growth in viewers and demo's in both fall and spring (NCIS did in the fall, but I don't think it has in the spring).
mswood:
AMAZING RACE VERSUS 60 MINUTES
2009/2010
People often complain (not just on TAR sites, but all the time on places like Marc Berman's Pifeedback ratings site, and on TVBYTHENUMBERS) about why CBS keeps 60 minutes as the lead show for its Sunday night lineup.
Even on this site we have had a few posters say its due o the fact that 60 Minutes has a much larger audience (true, but *).
But as tv revenue is no longer (and hasn't been since the start of 2005) been generated off of viewer totals, it is now generated off of demos, with adults 18-49 generated on average the largest amount of ad dollars, followed by adults 18-34, and then to a much lesser degree adults 25-54, then even worse adults 50 plus.
So I thought I would compare TAR to 60 minutes.
Not only among the demo's (I don't have solid data for adults 18-34 of which TAR easily beats the hell out of 60 minutes, or adults 50 plus of which 60 minutes kicks TAR's butt),
and viewers but also with and without Sports Overruns. And the results are as follows.
Season Average (minus 60 Minutes one rerun they have aired this season)
60 Minutes
12.70 million viewers
Adults 18-49 2.49
Adults 25-54 3.28
TAR (this is cycles 15 and 16)
10.75 million viewers
Adults 18-49 3.28
Adults 25-54 4.15
TAR only has 84.6% of the total audience that 60 minutes has
TAR shows 30% more adults 18-49 then 60 minutes.
TAR shows 27% more adults 25-54 then 60 minutes.
Average of Overruns only
60 minutes (they had 12)
15.16 million viewers
adults 18-49 3.29
Adults 25-54 4.31
TAR (We had 8)
11.41 million viewers
Adults 18-49 3.51
Adults 25-54 4.41
TAR holds 75.3% of 60 Minutes audience with a Sports Overrun
TAR shows 7% increase in adults 18-49 over 60 Minutes
TAR shows 4% increase in adults 25-54 over 60 Minutes
Season results without the help of Sports Overruns (this was the most interesting).
60 Minutes
11.94 million viewers
Adults 18-49 2.05
Adults 25-54 2.81
TAR
10.36 million viewers
Adults 18-49 3.14
Adults 25-54 3.98
TAR holds 86.77% of 60 minutes total audience
TAR shows 53% increase over 60 minutes in Adults 18-49
TAR shows 41% increase over 60 minutes in Adults 25-54
So what does this tell us? That on its own merits TAR is leagues ahead of 60 Minutes in the ability to generate revenue for the network. That even with the strongest lead in CBS has (Football which out performs any other show they have) TAR still should generate very similar ad dollars. And when one sees the half hour breakdowns on the nights with overruns, you see 60 minutes loses over half of its audience in adults 18-49 and adults 25-54 (as people either choose to switch channels or turn their tv's off). Since TAR already performs significantly stronger in both demos, I would reckon that TAR would score even stronger results in the 7pm timeslot during sport overruns.
Now of course, this wont happen not even in the next couple years, and they will take a serious loss (in net ad revenue) doing so.
But 60 minutes is considered their most prestigious show and is tied greatly into their image. It will take several more years of declines, before they will move this show.
Caelestor:
3.1 demo + 10.6 million viewers. Not too shabby.
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