The Amazing Race > The Amazing Race Discussion
The Amazing Race 16 Ratings Thread
theschnauzers:
Was there any info on the overall audience?
mswood:
--- Quote from: theschnauzers on March 09, 2010, 05:32:33 PM ---Was there any info on the overall audience?
--- End quote ---
No the site that I get most of my info from stopped reporting DVR viewership instead just demo performance because viewers really don't matter at all. Its all about the demo.
georgiapeach:
Why is that?? Is it supposed to be the disposable income group?? ???
mswood:
--- Quote from: georgiapeach on March 12, 2010, 03:13:10 PM ---Why is that?? Is it supposed to be the disposable income group?? ???
--- End quote ---
Well, what they figure (and how they get paid) is the the younger you are as a legal adult the more easily swayed you will be to changing brands and to be influenced by commercials. Obviously they know the older you are the greater chance of you having larger financial resources. But they fell you are less likely to be swayed to change brands or be influenced by a commercial.
Thats why the VW network (and Fox to a lesser degree) focus so much on adults 18-34 (the group most likely to be influenced by commercials yet old enough to have their own income), then its 18-49, then we have CBS touted 25-54 age group (which person for person brings in far less revenue then either of the other groups. Then you have adults 50 plus (yeah 60 minutes I am talking to you) and for the most part this groups doesn't matter in the slightest, they might as well drop off the face of the planet. With two exceptions, medical ads to target this audience and if, like 60 minutes, yo have an incredible high income level for your average watcher it helps balance out a little of the fact that the age of the viewer is well older.
So you have two shows the Office and the Mentalist. One gets 15 plus million viewers one gets usually 8 million (the Office) yet the Office makes a lot more money for NBC then the Mentalist does for CBS (and thats with it having nearly twice as many viewers).
Caelestor:
10.227 million viewers and a 3.0 average in A18-49 for Leg 5.
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