Archive > The Amazing Race 16 Spoilers/Speculation
TAR16 Media Thread
mswood:
Apskip
Sorry old argument, but.
I can't stress to you enough that total viewers are no longer used as the metric to determine ad rates for shows (they did use to be), but they haven't for several years. Last years data, (demos in age and income) set ad rates for episodes, and TAR makes more per episode then 60 minutes does. And that variance will increase this coming year as 60 minutes ratings have fallen dramatically and TAR's has increased.
Current season
60 minutes is averaging 12.709 with a 2.4 in adults 18-49. Both are down from the previous year (in fact twice this year 60 minutes has hit series lows in both viewers and demos.
It is true that 60 minutes did see some gains last year, but when you look week to week (and compare that to the same week from the year ago) it can all be traced to two sources.
1. The stronger performance of football during the Fall which greatly enhances 60 Minutes performance (specifically Football and its overruns, and the two or three for basketball).
2. Last year they also benefited from election year coverage, those episodes that featured stories based on that performed far stronger then "normal" episodes.
Here is an example from this year.
60 Minutes (average with an overrun)= 15.164 million viewers and a 3.29 in adults 18-49
60 Minutes (without overruns)= 11.912 million viewers and a 2.046 in adults 18-49.
Now Tar does get viewed by fewer people (always has, even during season 7), when 60 minutes often hit near 20 million viewers. But once they switched to age and income demo's 60 Minutes hasn't managed to hold on to being a large income generator for CBS.
I even state the reason that 60 minutes wont be moved any time in the next few years (even with declines) is that its a CBS institution. They get a lot of prestige from that show. And that is what keeps it where it is.
And its only getting worse for them. The numbers I report and you used are Live Same day numbers (meaning they count viewers who watch live or with in the 7pm to 2am window of that day.
But that also isn't the basis that forms ad rates, its the C3 numbers. Which are commercial viewing during the first 3 days. Now many sites report live plus 7, but for the purpose of revenue those final 4 days are meaningless. 60 minutes also performs exceptionally poorly (the worst of any show on CBS) in DVR use. People tend to watch that live or not at all. So Tar is going to also have increases here that 60 minutes doesn't really benefit from.
Then started this fall, online viewing is going to be factored into the C3 ratings (but only for those online sites that feature the same commercials as the nationwide broadcast, currently most don't and have only a few minutes of commercials. That will end, as most sites are preparing to have parity. What gets shown on broadcast will be what you few from the CBS site. 60 minutes also does very poorly off of online viewing (which shouldn't surprise as it has the oldest viewing audience of any show during primetime on network tv). And its age group spends the least amount of time of any age group in watching media online.
And here is a bit of trivia, when 60 minutes II was cancelled it was getting more viewers then TAr (which aired that same day). Why was it cancelled and TAR survived? Because its demo performance was awful. And unlike Sunday's edition, it wasn't considered as a vital part of CBS's identity.
At some point though (and it might be 5 or 10 years) CBS will change its schedule (well unless 60 minutes breaks its tradition and starts dramatically increasing its younger audience).
DrRox:
The vid will not come up for me either.
theschnauzers:
That video makes me think that Dan/Jordan made a big mistake in adding motivation for Jet-Cord in the final leg.
I think we're going to see a demonstration of that old adage from Bobby Kennedy "Don't get mad, get even."
Boingo:
Team "Sour Grapes" :lol3: :neener: :groan:
SuzuKen:
--- Quote from: Boingo on May 10, 2010, 12:38:45 AM ---Team "Sour Grapes" :lol3: :neener: :groan:
--- End quote ---
:lol3: :lol3: :lol3:
And here I thought Joe would be taking home the title of "most bitter racer"... until I watched the extra scenes... these ladies really take the cake! (initially I was on their side for being U-turned so ungraciously but their bitterness etc actually gives more credit to Caite's side of the story....)
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