The Amazing Race > The Amazing Race Discussion
Amazing Race Season 15 ratings
georgiapeach:
:welcome: to RFF beaubd07! I'll let the experts tackle that one, :lol:!
theschnauzers:
I've "borrowed" this explanation from the excellent discussion provided by The Futon Critic at its website page on the daily ratings for the previous seven days.
"Demo" is shorthand for "demographic," not "demonstration," although that misunderstanding isn't hard to understand as "demo" is often used that way in other contexts.
Except for the total number of viewers, and the # number, which is a placement for the time a show airs, the night a show airs, or the week a show airs, depending on context, the numbers with decimals are percentages of the total household, viewers, or the different demographics groups. 18-49 age group, followed by the 25-54 age group are the mose important ones for advertisers.
--- Quote ---So what does all this crap mean? Here's a quick guide to understanding these numbers:
"Grey's Anatomy" (15.36 million viewers, #2; adults 18-49: 6.0, #1)
15.36 = "Grey's" total viewers, which indicates 15.36 million viewers in the U.S. watched this broadcast
#2 = "Grey's" total viewers ranking for that night (T denotes a tie)
6.0 = "Grey's" adults 18-49 rating, which indicates 6.0% of all adults 18-49 in the U.S. watched this broadcast
#1 = "Grey's" adults 18-49 ranking for that night (T denotes a tie)
Some other stuff to keep in mind:
· For the 2009-10 season, there are an estimated 292,000,000 people (age 2 and above) in the U.S.
· For the 2009-10 season, there are an estimated 132,000,000 adults between the ages of 18 and 49 in the U.S. so 1% of that equals 1,320,000 people.
--- End quote ---
The one thing that isn't clear from that explanation is the role "time shifting" and DVRs are playing in ratings these days. "Time shifting" refers to the practice of having a show recording for viewing later. Prior to the current 2009-2010 year, Nielsen provided an estimate of the live audience only, using the 50 largest markets in the US for preliminary numbers provided overnight.
Final live numbers were provided on Tuesdays (usually) for the preceding Monday to Sunday week which included all sources used by Nielsen.
In recent years, as the number of households with DVRs grew, Nielsen began to track the viewers who "time shifted" their viewing using either cable or satellite or by viewers who used TiVo or other means to record shows. Nielsen would track those who replayed a show on the same night, and within seven days. By last year, 26% of all households had DVRs. This year, its 33% of all households.
This prompted Nielsen to make a change. Starting with the 2009-2010 television year, the same night time-shifted viewing was included with the numbers for live viewing for both overnight and weekly ratings reports. The "plus seven (days)" =time shifted viewing is still tracked separately and is currently available three weeks later.
I'm sure mswood and others will have other elements to add, but I think the above is at least a start.
Caelestor:
Preliminary numbers are out, courtesy of Futon Critic. Despite all the competition, we did shockingly well. (Who doesn't love Prague? :yess:)
EDIT: Can't post the prelim numbers :'( from TFC. You can find them at tvbythenumbers as well.
Assuming these numbers hold, the season average is at 10.94 million viewers and a 3.2 in 18-49. :jam:
theschnauzers:
Caelestor, TFC has an agreement with Nielsen that their report of overnight numbers cannot be quoted or reproduced anywhere else. There are media sources that don't have to operate under that restriction (e,g., CBS itself is one, I believe Mediaweek is another). And of course, there was a half=hour overrun for the east coast feed that isn't the case for the Pacific time zone, and the final numbers that come out Tuesday will deal better with the half-hour time slot variance between the two feeds. (Prelimn numbers don't always adjust for this factor.
mswood:
The average between the 8:30 and the 9:00 hour is 11.78 million with a 3.45 in adults 18-49.
From other sources.
Now because the west Coast aired its normal 8-9pm these numbers could change (and hopefully up just slight) but still very good results.
What is surprisng is that with 60 minutes getting the maximum benefit of the sports overrun, they did (on paper marginally worse) in the 18-49 (3.4 for both half hours).
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