The Amazing Race > The Amazing Race Discussion
Amazing Race 14 Ratings
mswood:
After sleeping in (took a vacation day) I was pleasantly surprised how little we dropped from last week.
As Puddin mentioned
We did 10.22 million, 3.0 in the adult 18-49 demo, 3.7 in the adults 25-54, and a 2.1 in the adults 18-34.
We ended the night with what should be (based on half hour breakdowns) CBS strongest performer in 18-49 (Cold Case should be marginally lower based on half hours they had a 2.9 and 3.0, we had a 2.9 and 3.1), and the 18-34, Cold Case was next closest with a 1.8. The only Demo we didn't win was the 25-54 (We placed 2nd to Cold Case). But that demo per person generates less revenue then either the 18-34 or the most profitable 18-49. So really good news.
Compared to the last two spring session (All Stars the only one on Sunday) and TAR 9 (which was on a Wednesday), we were up in total viewers (something we always want to see)
TAR 9 9.67 million viewers and a 4.0 (yes a 4.0) in the adult 18-49 demo
All Stars 10.00 million viewers and a 3.3 in adults 18-49
The only downside is the decline in the 18-49 demo. Now I wouldn't really compare it to Season 9 (as Sunday is CBS oldest skewing night, so obviously we should do worse here), and since its been two years since All Stars being down .3 isn't bad (most shows are down that much plus being down 20% in total viewers.
mswood:
Oh and last week against two shows that did 14 and 15 million in total viewers (nearly 4 and 5 million more then we did) and skew older.
We beat them in all three major demos. Obviously in the 18-34, and in the 18-49. But even with just 2/3rd of the total audience we beat them in the 25-54 demo.
I have to Ask how old is the typical viewer who watches 60 minutes I would guess 55 and older. Yikes.
TARAsia Fan:
60 Minutes does skew older, mswood. I'll have to check the numbers, but the median age for CBS is somewhere around 46 to 47 with Fox around 42.
Jobby:
CBS heavily promoted Season 13, but Season 14 did EVEN BETTER with no heavy promotion! :jumpy:
mswood:
DVR Results for episode #2 are out.
This episode got in Final numbers a 7.813 million viewers (which counts all viewers who watched it live or before 2am, and they have counted this way since TAR has been on the air).
The number of people who actually watched it live (8pm to 9pm) were 6.528 million.
Another 1.984 million watched it using DVR (or VCR) within 7 days
So our live plus 7 total viewers was 8.512 million viewers
That is the 2nd highest increase TAR has ever had. THe first was the Season 12 final episode (Which like this episode had a huge amount of competition, that time from the 40,000 million who watched the NFC championship game). But that season was one of the most viewed seasons of TAR.
There are two charts. The 1st is just the increase number of viewers. On that chart we ranked 16th (Only 5 shows on CBS did better). The 2nd charts the percentage increase in total viewers in those 7 days of DVR use. We ranked 8th with 23.3% of our total audience being from DVRs.
I mentioned a report that was done for the fall part of the season that stated the percentage of viewers that used DVR's to watch a program the same day it aired. The reason that is important is those are the only DVR results that actually get used in figuring out ad rates (we report those numbers as Fast Nationals and Final numbers). Last Fall out of all programs Amazing Race averaged the 2nd highest percentage.
Well this week 64.8% of all the people who used DVR to watch the show watched it before the night was over. For the week we had the 4th highest percentage for people who watched the show on their DVR before the night was over. (Academy Awards #1, American Idol Results Show #2, Survivor #3).
THe studios love this. Again DVR use after the first day brings in very little revenue. It also gives an indicator to show loyalty.
Take two shows with the same number of viewers. If they see that most of the DVR use for one of the shows happens 3 -4 days later, while the other is almost entirely that same day it aired. They know that one has the more devoted fan base.
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