Archive > The Amazing Race 13 Spoilers/Speculation
Season 13 ratings
mswood:
Well their is some updated DVR news. We get the top twenty for live plus 7, but unfortunately the advertisers pay absolutely nothing for live plus 7, they are primarily interested in live plus same day and some also pay for live plus 3 day.
Well they have finally released some live plus three data and it is terrible (and not just for TAR but for every single show). The report not only those that watch the shows up to 3 days later but who watch the commercials and that is vitally important because if commercials aren't watch advertiser wont pay for extra based on those viewers.
Well for those that watch from the 2nd to 3rd day there was less then 1% that actually watched commercials. Meaning those live plus 3 ratings are worthless. And be extension the studios well never (based on that data) convince teh ad men to pay for live plus seven ratings. So no matter how many more viewers any show you enjoy gets from the next day on from DVR's is absolutely worthless in determining if a studio will keep that show. In fact I wouldn't be surprised now to see ad men wanting to kill the live plus same day (so that DVR use up to 3 am counts for ratings and ad revenue) and go back to strictly live ratings.
And with that out of the way, here is the DVR ratings for episode # 2.
On shows with the largest gain in total audience AR scored 13th (up from 20th the week before).
Persons live (when it aired) 9.912
Persons live plus same day (normal rating) 10.999 million
Persons live plus 7 days: 11.548 million
So 1.087 million people watched TAR Sunday night after it aired but before 3am on DVR's.
ANd from 3am Monday morning to next Sunday another .549 million people (who ad men don't care a rats ass about watched). So at least the good news is the bulk of the DVR use is in the first 5 hours after the show airs And does count for ad revenue.
CBS shows that did better that week were NCIS, Survivor, Criminal minds, @ and a half men, CSI MIami and the mentalist.
DVR results week #3
Ranked 16th out of 20 for total audience increase and ranked 19th for greatest percentage increase at 21% from live to live plus 7.
Live ratings: 7.962 (and that, that is very scary)
Live plus same day (normal rating) 9.012
Live plus 7 days 9.632
So from 9pm to 3am we gained 1.05 million viewers
From 3am Monday Morning to the next Sunday we gained another 620 thousand viewers who don't matter in any way shape or form.
Oh and to put that live rating number into perspective, tv has been doing live plus same day for quite a while but it used to be very marginal (except for a few select shows) since VCR did record, but viewer people actually used that as their primary way of watching shows.
So that 7.962 is the worst rating TAR has received since Since the third day and time slot change hit season 9. Its a terrible, terrible number.
georgiapeach:
I don't understand any of that. Why would gaining another 1 million viewers within 6 hours of the show airing not be wonderful news? And why wouldn't having the World Series up against us be factored in?
mswood:
Oh the World Series was a factor, not just as large of one as many other things that TAR as faced. Both the world Series (so far) and the Sunday night Football game performed poorly (compared to what they normally might do).
Total audience (including the World Series) for the 8pm hour was down compared to the same week the year before.
But we should have lost some viewers., but the fact that without sports preemptions we have been between 9 million and 10.5 isn't great. Its not bad either (as again so many shows are down this year, and most shows do decline year to year). Its just we haven't since moving to Sundays. We have actually built each year over the same time period of the year before. This season we won't.
As for the DVR data, yes the first 5 hours of DVR use does count for ad revenue (And thats good), its also good that most of our DVR audience is in that first 5 hours (some shows aren't).
I was just really depressed by that live number for week # 3, and that was just a fairly typical sports weekend (Football hasn't performed as well this year).
Compared to season 12 and its toughest night of competition (The Championship game which had 53 million viewers by itself) we still had just in live audience a rating of 8.382. With much much stronger competition.
So thats a reason why I think the number was a disappointment. ANd I am very curious how last nights episode will fair when we get the breakdown of live and DVR use. It could very easily be closer to 7.5 million or lower (though I hope that doesn't happen and that low number is the worst it falls this year).
georgiapeach:
I wonder if having the full episodes on CBS will play a role? As happy as I am to see them, there has always been a sense of urgency to either watch or DVR the show...and perhaps that sense of urgency is gone?
But some ad man should be happy...I watched all 20ish? clips each 1-3 minutes, and I saw the same exact 30 sec Sprint ad all however many times. That's a pretty high return--30 sec for less than 3 minutes?
TARAsia Fan:
--- Quote from: mswood on October 28, 2008, 09:51:26 PM ---Actually Ken total audience level even with both sporting events (Both of which set record lows) shouldn't have been a large factor.
--- End quote ---
I'll respectfully differ with you on that, mswood. You know I love you but besides that, I do think the sports ratings skewered this week's TAR ratings. With no football against TAR, the male audience and 18-49 went to Fox for the WS. I do think the World Series (lower ratings considered with the two teams this year) did play a factor for the lower finish this week.
I do think you'll see TAR's ratings go up on Sunday with regular programming back in place.
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