Archive > The Amazing Race 13 Spoilers/Speculation
Amazing Race 13 in the media
puddin:
CBS Teams up with Sojern to Promote "The Amazing Race" on Online Boarding Passes
Last update: 12:01 a.m. EDT Sept. 18, 2008
NEW YORK, Sep 18, 2008 (BUSINESS WIRE) -- CBS teams up with Sojern to promote "The Amazing Race" via online boarding passes from its leading airline partners. This national advertising campaign, which kicked off earlier this month, promotes the Sunday, Sept. 28 premiere of the 13th installment of the five-time Emmy Award-winning series "The Amazing Race." This innovative campaign will continue through the series' launch date.
"CBS is always seeking new and different ways to reach our audience, and Sojern's boarding pass advertising service also happens to be a perfect fit for 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group.
Launched in July 2008, Sojern is the first and only company to bring together the nations six-leading airlines with local and national advertisers to provide customized, destination-specific information right on the online and printed boarding pass. Leveraging the popularity of online check-in and print-at-home functionality, Sojern enables airlines to provide valuable and destination specific information to their passengers while also giving advertisers the opportunity to reach an important demographic.
"CBS is always on the leading-edge of the advertising market and we are honored to have them on board as a charter advertising partner," said Gordon Whitten, founder and CEO of Sojern. "The advertisements for "The Amazing Race" exemplify the benefits of boarding pass advertising not only to direct response advertisers but also for brand equity."
The 11 Teams set to compete in "The Amazing Race 13" will travel over 30,000 miles, spanning five continents in 23 days, all starting from the world famous Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympics. "The Amazing Race 13" premieres Sunday, Sept. 28 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Phil Keoghan is the host.
http://www.marketwatch.com/news/story/cbs-teams-up-sojern-promote/story.aspx?guid=%7B7B1FB890-D50C-497D-9DB2-282BBB930DEF%7D&dist=hppr
puddin:
slide it to the 2:30 minute mark :hearts:
2008 Fall TV Preview Part 3
Online Videos by Veoh.com
Kiwi Jay:
cool yay
TARAsia Fan:
TV Guide Channel really seems to be in love with TAR. And we love that!
Chateau d If:
--- Quote from: Boingo on September 17, 2008, 10:31:17 AM --- :yess:
--- End quote ---
Dang, I just landed 2 hours ago at LAX and did not see this.
I was looking too. But I wasn't in a window seat and I was over the wing. (:;)
I also asked the pilot if he saw any Amazing Race signs on the rooftops. He shrugged "nope" :duno:
If you want to see this then be sure to get a window seat on the right hand side of the plane. Also, avoid the wing.
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