Author Topic: CBS set to advertise its fall TV lineup on grocery store eggs  (Read 3990 times)

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Offline chunkylover53

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With U.S. newspapers cluttered with countless advertisements, CBS executives have decided to promote their network's fall lineup on a new medium, egg shells.

The "egg-vertising," as some CBS copywriters have called it, will feature laser imprints of the network's logo alongside an ad for a particular fall series on the shells of over 35 million eggs, The New York Times reported.

"It's a great way to reach people in an unexpected form," CBS marketing group president George Schweitzer said of the campaign.

CBS is partnering with the developers of the imprinting technology, the Illinois-based company EggFusion, for the two-month campaign beginning in September, the Times said.

"It's unlike any other ad medium in the world, because you are looking at the medium while you are using it," EggFusion founder Bradley Parker said.

While promotion slogans such as "CSI: Crack the Case on CBS" will cover most of the shells, all eggs will also receive an expiration date to ensure freshness for the public, the Times said.
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Offline Jeffrey Scott

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #1 on: July 18, 2006, 04:15:53 PM »
How egg-citing for CBS!
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Offline puddin

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #2 on: July 18, 2006, 04:21:22 PM »
heres the eggs

Offline chunkylover53

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #3 on: July 18, 2006, 04:30:22 PM »
Those are cool.  I gotta get me some of them.
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Offline TheCinera

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #4 on: July 18, 2006, 05:02:05 PM »
I love the "How I Met Your Mother" egg.  It says, "Find your chick"  haha I get it. :lol3:


Offline RudyRules

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #5 on: July 18, 2006, 05:03:04 PM »
Eggstra, Eggstra!  Hear all about it!  It's all on CBS!  :lol: 
Cool eggs, clever idea,  but makes me wonder...is CBS so hard (boiled) up that they must put all their eggs in one basket to promote their shows?!  ???  :waves:  Well, I'll give'em credit for a sunny side up a-poach!  ;D  May their eggs not fall over-ez.  We don't wanna walk on egg shells.


 

Offline Cole

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #6 on: July 18, 2006, 06:07:10 PM »
wonder if they will cost more
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Offline chunkylover53

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #7 on: July 18, 2006, 06:40:00 PM »
wonder if they will cost more


that's an egg-celent question Cole!!!! :lol:
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Offline RudyRules

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Re: CBS set to advertise its fall TV lineup on grocery store eggs
« Reply #8 on: July 19, 2006, 05:12:03 AM »
You can bet they'll cost eggs-tra...for all that eggstra trouble! :lol: