Mention of all the alternate viewing streams in the US market is because that is what Nielsen is now including in the plus 30 data (it has said this in press releases) and because ultimately that is what the network is looking at. The few times I have seen plus seven data reported, it has shown a 50 percent increase over live plus same day data where TAR is concerned. Live plus thirty simplu hasn't been reported, but it stands to reason those would be higher numbers.
As to sponsorships. Ford underwent a major world-wide reorganization/consolidation and they haven't been doing a lot of advertising on US television at all. GM has, and Chysler/Fiat has, but Ford not so much unless it is local dealer advertising. Travelocity took a timeout, apparently. No advertising and fewer prizes than in past seasons. And we haven't seen any Fitbit advertising this season either. CBS keeps saying it is getting completely dols out advertiers after the May upfronts every year the past several years, so it is hard to figure what is going on. Maybe the advertisers just don't like Friday nights?