Jumeirah Group partners with ‘The Amazing Race China’
Published on : Tuesday, November 18, 2014
jumeriahJumeirah Group, the global luxury hotel company and member of Dubai Holding, has partnered with the popular reality TV game show ‘The Amazing Race China.’
Hosted by Allan Wu, a Singapore-based Chinese-American actor, the show was filmed from 18 – 22 October 2014 at various locations at Burj Al Arab Jumeirah and Mina A’Salam. The celebrity contestants from China, Hong Kong and Taiwan stayed at Mina A’Salam at Madinat Jumeirah for four days. They included Chen Xiao Chun, Zheng Yi Jian, Liu Chang, Jin Da Chuan, Zhong Han Liang, Zhong Xiu Ping, Zhang Tie Lin, Zhang Yue Liang, LI Xiao Peng, LI An Qi, Chen Yi Ru and Zhou Wei Tong.
In the episode, the contestants travelled around the hotels and the city to carry out a series of challenges and tasks. The Amazing Race China consistently ranks among the most-watched Friday night prime-time programmes in China and is anticipated to become the number one reality show in 2014.
Alison Broadhead, Chief Commercial Officer, Jumeirah Group, said: “We were delighted to support The Amazing Race China – one of the country’s most popular reality TV shows. China is a significant market where Jumeirah Group is currently expanding its portfolio of hotels and resorts and we were honoured to partner with the show which was filmed at various locations within Burj Al Arab Jumeirah and the Madinat Jumeirah. We recently announced Jumeirah Group will operate three new hotels in key Chinese cities, bringing our pipeline of new properties in the country to eight, in addition to the stylish Jumeirah Himalayas Hotel in Shanghai, which has been operating successfully since 2011.”
Shenzhen Satellite TV bought the copyright from CBS to produce The Amazing Race China which was filmed in Dubai and Abu Dhabi. Shenzhen Satellite TV is a nationwide satellite TV channel based in Shenzhen, the audience rating was seventh among of 42 Satellite TV Channels in 2013 in China.
Dubai and Abu Dhabi are two destinations included in the show which will feature a further 10 cities including New York, Vossburg and Texas in the United States, New Delhi and Jaipur in India, Athens and Santorini in Greece, Seoul in Korea and Hong Kong and Shenzhen in China. The filming at Burj Al Arab Jumeirah and Madinat Jumeirah will collectively run for approximately two hours of the Dubai episode.
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