The Amazing Race > The Amazing Race Discussion
TAR 22 Ratings Thread
couchracer:
I watch the race live on high def channel, while recording it on regular channel. Do I get counted twice? What happens when it is running late it is titled the good wife instead of the race.
theschnauzers:
couchracer, that totally depends on whether you are getting it over the air, by cable provider, or by satellite.
From what I've understood the cable and satellite providers have the ability to track viewing live, on their provided DVR, or repeated time shifted viewing. I don't know if that is used for Nielsen, but since that would be a simple matter of software tracking, it should be possible.
As to delays, Nielsen does have the ability to adjust the show's audience numbers for delays due to live programming overruns, but not for the preliminary overnight figures that come from the 50 largest television markets. They clearly are doing it for live plus three day or live plus seven day, since they have to know when their viewer sample watches shows that were recorded for later viewing.
mswood:
Actually Overnight ratings now do include time shifted data ( I still hate them, since they only track large cities, and many shows perform in rural america completely different then cities).
Couchracer, you only get counted if you are one of the Nielsen's sample homes. If you are a home in that sample, then any multiple viewing are now counted. That's a fairly new change to their system, as previously you could watch a program 5 times that night, but only get credit for watching it once.
I always thought that was stupid as the whole point of the tracking system is to track how many people are watching the commercials, and if you do watch those commercials multiple times they should be more effective. Now the networks are provided a breakdown of their totals, so they know for example how many of their total for the night is from multiple viewings from the same person (some if its multiple times through the week), they know if a household is a casual viewer (doesn't watch it often) or if a household watching it every single week.
Now for the bulk of us, who aren't part of the sample, some services, like Video on Demand, Tivo, a few cable groups, and satellite providers do get household data. By that I mean they know if someone has that program on. They don't typically get income or age breakdown or how many people are watching each show in that household. Those numbers, are not included in addition to the sample done by Nielsen.
The Sample by Nielsen, if done properly, should have a sample that basically takes that into account. Nielsen's sample is one of the larger done in the US. For example when they do polling for political or news purposes (from all things like Elections to tracking the opinion over issues for the US) typically Gallop and other groups use a sample of a between a 1 - 5 thousand. And they have a history of being typically within 3% of the actual legitimate number. The sample by Nielsen is thirty thousand homes (so probably a lot closer to 70 thousand).
Right now for TV purposes the one arena that Nielsen does't currently track well is online streaming, which is still fairly new, but its growing and growing quickly, especially among the young. But the actual official sites (like Netflix, or Hulu, or say CBS' site) does track the number of streams active. They just can't tell if you are actually watching the show, the age and income of the people watching the show, if you are watching commercials, and how many people are currently watching from that one stream. Until they set that up, those numbers will not be included with nightly numbers (they also must play the same exact commercial breaks to be included, and most online streams don't feature full commercial loads). But so far, the networks are not willing to cough up the money to track that (yet). Eventually, enough people will switch over to that style of viewing that will force the networks to put the same number of commercials on, and to set up the at home devices to track the breakdown of the audience (seriously each person, including any guest have to click a device every two minutes to verify you are watching a program, it sounds rather annoying).
Some people want or wish that Nielsen just tracked each device. That will, and I repeat, will never happen. Most people will not allow outside agencies to monitor everything they watch. As it is, Nielsen with just 30,000 homes gets turned down a lot by people who don't want that invasion of privacy.
couchracer:
Mine is a cable provided DVR. We live in rural America. Sometimes (like last week) the Dvr shows Good Wife as the label, but when I watch it, the label at the bottom says Amazing Race. We are not currently a Nielsen family, they only seem to want my youngest daughter and she is not interested. Thanks for the info.
theschnauzers:
Here's CBS' take on the weekly ratings for TAR 22, Episode 7. CBS is treating it as a "special" which IIRC means it won't be used for the averages at the end of the season.
--- Quote ---04.02.2013
CBS WINS IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK
"NCIS" and "NCIS: Los Angeles" are the Top Two Programs of the Week in Viewers
CBS Has Three of the Top Five Scripted Broadcasts Among Adults 18-49 with "NCIS," "2 Broke Girls" and "How I Met Your Mother"
CBS Extends its Season-to-Date Advantage in Adults 18-49
CBS placed first in viewers, adults 18-49 and adults 25-54 for the second consecutive week, according to Nielsen live plus same day ratings for the week ending March 31, Week 27 of the 2012-2013 television season.
CBS had four of the week's top 10 programs in viewers including the top two—NCIS and NCIS: LOS ANGELES. Among adults 18-49, CBS had the top broadcast drama of the week (NCIS) and three of the top five scripted broadcasts (NCIS, 2 BROKE GIRLS and HOW I MET YOUR MOTHER).
In Week 27, NCIS and "American Idol Wednesday" both delivered a 3.2/09 rating in adults 18-49. This is the first time NCIS has tied the FOX broadcast in adults 18-49 during the same week.
Season-to-date, CBS extended its adult 18-49 lead over second-place FOX to +0.5 of a rating point (from +0.4 last week). CBS leads second-place ABC in viewers by +4.28m and leads by a full rating point in adults 25-54 over NBC and FOX.
For the week in viewers: CBS (9.02m), ABC (7.11m), NBC (5.43m) and FOX (5.22m).
Season-to-date: CBS (12.14m), ABC (7.86m), FOX (7.12m) and NBC (7.11m).
For the week in key demographics, CBS was first in adults 25-54 and adults 18-49. Season-to-date, CBS is first in adults 25-54 (3.9/10) and adults 18-49 (3.0/08).
For the week in households: CBS (5.6/09), ABC (4.6/08), NBC (3.4/06) and FOX (3.2/05). Season-to-date: CBS (7.5/12), ABC (5.0/08), NBC (4.5/07) and FOX (4.3/07).
Note: The same week last year did not include Holy Week and had the Final Four on Saturday.
CBS Weekly Highlights:
2 BROKE GIRLS (5.2/08, 8.76m) was second in adults 25-54 (3.9/09), adults 18-49 (3.0/08) and adults 18-34 (2.0/06). Compared to last week, 2 BROKE GIRLS was up +3% in adults 25-54 (from 3.8/08), +7% in adults 18-49 (from 2.8/07), +5% in adults 18-34 (from 1.9/06) and added +200,000 viewers (from 8.56m, +2%).
MIKE & MOLLY (5.4/08, 8.99m) was second in adults 25-54 (3.8/08) and adults 18-49 (2.6/07). Compared to last week, MIKE & MOLLY was up +4% in households (from 5.2/08), +6% in adults 25-54 (from 3.6/08), +8% in adults 18-49 (from 2.4/06) and added +410,000 viewers (from 8.38m, +7%).
HAWAII FIVE-0 was tied for first in adults 25-54 (3.0/07, with NBC), was second in households (5.4/09) and viewers (8.61m), and was tied for second in adults 18-49 (2.1/06, with ABC).
On Tuesday, CBS was first in households (8.6/14), viewers (13.77m), adults 25-54 (3.5/08) and adults 18-49 (2.4/07).
NCIS was first in households (11.5/18) and viewers (18.62m), and was second in both adults 25-54 (4.6/12) and adults 18-49 (3.2/09). NCIS was the night's #1 program in viewers and the top scripted program in both adults 25-54 and adults 18-49.
NCIS: LOS ANGELES was first in households (9.1/14), viewers (14.53m), adults 25-54 (3.8/09) and adults 18-49 (2.6/07).
SURVIVOR: CARAMOAN was second in households (5.7/09), viewers (9.43m), adults 25-54 (3.4/09) and adults 18-49 (2.5/08).
60 MINUTES SPECIAL (S) (7:41-8:41 PM) was first in households (7.1/12), viewers (11.67m), adults 25-54 (3.3/08) and adults 18-49 (2.5/07) in the 7:30-8:30 PM hour.
THE AMAZING RACE 22 SPECIAL (S) (8:41-9:41 PM) was first in households (5.6/09), viewers (9.42m), adults 25-54 (3.1/07) and adults 18-49 (2.3/06) in the 8:30-9:30 PM hour.
THE GOOD WIFE SPECIAL (S) (9:41-10:41 PM) was first in households (5.6/09), viewers (8.59m) and adults 25-54 (2.1/05), and was tied for first in adults 18-49 (1.5/04, with NBC) in the 9:30-10:30 PM hour.
CBS top programs of the week: #1 NCIS (an average of 18.62m viewers), #2 NCIS: LOS ANGELES (14.53m), #4 CBS NCAA POST GUN SUNDAY 2 (S) (13.73m), #9 60 MINUTES SPECIAL (S) (11.67m), #11 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 Wichita State vs. Ohio State (S) (11.29m), #12 CBS NCAA BASKETBALL POST GUN SATURDAY 2 (S) (10.91m), #15 SURVIVOR: CARAMOAN (9.43m), #16 THE AMAZING RACE 22 SPECIAL (S) (9.42m), #19 MIKE & MOLLY (8.99m), #20 2 BROKE GIRLS (8.76m), #21 HAWAII FIVE-0 (8.61m), #22 THE GOOD WIFE SPECIAL (S) (8.59m), #23 GOLDEN BOY (8.07m), #24 CBS NCAA BAKSEBALL CHAMPIONSHIP THURSDAY 2 Syracuse vs. Indiana (S) (7.99m), #26 CBS NCAA BAKSEBALL CHAMPIONSHIP FRIDAY 2 Duke vs. Michigan State (S) (7.11m), #28 HOW I MET YOUR MOTHER (6.99m) and #30 CSI: CRIME SCENE INVESTIGATION (R) (6.96m).
--- End quote ---
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