Author Topic: A Brief History Of TAR Advertising Rates  (Read 1132 times)

0 Members and 1 Guest are viewing this topic.

Offline Plaidmoon

  • TAR Detectives
  • RFF Frantic Poster
  • *****
  • Posts: 2085
A Brief History Of TAR Advertising Rates
« on: October 26, 2012, 08:27:28 AM »
I found this ad price information (for a 30 second commercial) for TAR on the tvaholics blog site at I thought it was interesting, so I decided to share it here. It hadn't occurred to me that ad prices had dropped so much when the economy crashed in 2009, but it makes sense. It probably lowered the production budget and that may have led to some of the changes we've seen in recent years. TAR's ad rates have recovered some, but still hasn't returned to 2006 levels. I suspect overall lower audience numbers has also contributed to the lower rates.

I think it's still too expensive for RFF's advertising budget.  :) Or my personal budget of $3.74.  :lol3:


THE AMAZING RACE has always played second fiddle, a CBS, to SURVIVOR. It ratings are not usually near what the older competition series gets, but it does collect a decent size portion of revenue for CBS.

After peaking in the middle of the previous decade, THE AMAZING RACE was hit by the bad economy, starting on 2008. It has been a slow process upward to get ad rates back up to '06 levels, but they are still nearly 10% off. But they are up 12% from the low rates of '09.


Year    Night(Time Slot)     :30 Ad Cost       +/-
2006       Sun.(8:00)          $136,000
2007       Sun.(8:00)          N/A           
2008       Sun.(8:00)          $127,634       -6.2%
2009       Sun.(8:00)          $109,736      -14.0%
2010       Sun.(8:00)          $114,584       +4.4%
2011       Sun.(8:00)          $124,091       +8.3%
2012       Sun.(8:00)          $122,961       -1.0%

source: Advertising Age

Offline georgiapeach

  • Amazing Race Moderator
  • RFF Administrator
  • I Live at RFF
  • *****
  • Posts: 50348
  • TAR Detective
Re: A Brief History Of TAR Advertising Rates
« Reply #1 on: October 26, 2012, 04:18:52 PM »
Very interesting, thanks!!
RFF's Golden Rule:
Have RESPECT for each other, regardless of opinion. This of course includes no flaming/insulting other users and/or their posts.