ALL THREE EDITIONS OF "BIG BROTHER 8" HIT NEW RATINGS HIGHS AND ALL PLACE IN THE TOP 10 AMONG ADULTS 18-49
CBS Places First In Viewers For The 10th Time In 11 Weeks This Summer
CBS Is First in Adults 25-54 and Second in Adults 18-49
CBS Has Six of the Week's Top 10 Programs in Viewers and the Top 10 Scripted Programs
CBS placed first in viewers for the 10th time in 11 weeks this summer, first in adults 25-54 and second in adults 18-49 with six of the week's top 10 programs, according to Nielsen Live Plus same-day ratings for the week ending Aug. 12, week 47 of the 2006-2007 television year.
All three editions of BIG BROTHER 8 hit nightly ratings highs in viewers and key demographics and all placed in the top 10 programs of the week in adults 18-49.
For the week in viewers, CBS (7.08m) led NBC (5.62m), FOX (5.45m) and ABC (4.38m). Summer-to-date among viewers, CBS (6.89) leads FOX (5.91m), NBC (5.67m) and ABC (4.75m).
For the week in key demographics, CBS was first in adults 25-54 (2.5/07) and second in adults 18-49 (2.0/07).
For the week in households, CBS (4.8/09) was +30% ahead of NBC (3.7/07), +37% ahead of FOX (3.5/06) and +60% ahead of ABC (3.0/05). Summer-to-date in households, CBS (4.7/09) has a +24% advantage over NBC (3.8/07), +27% advantage over FOX (3.7/07) and +47% advantage over ABC (3.2/06).
CBS's Weekly Highlights:
BIG BROTHER:
BIG BROTHER 8 TUESDAY (4.7/08, 7.21m) was second in viewers, adults 25-54 (3.3/08), adults 18-49 (3.0/08) and adults 18-34 (2.5/08). This is BIG BROTHER 8's best delivery on any night in adults 25-54, adults 18-49 and adults 18-34 and is the best BIG BROTHER 8 TUESDAY delivery in viewers. Compared to last week, BIG BROTHER 8 TUESDAY was up +6% in adults 25-54 (from 3.1/08), +7% in adults 25-54 (from 2.8/08), +9% in adults 18-34 (from 2.3/07), added +90,000 viewers (from 7.12m, +1%) and was even in households.
BIG BROTHER 8 THURSDAY was first in adults 25-54 (3.4/10), tied for first in both households (5.1/09, with FOX's football programming) and adults 18-49 (2.9/10, with FOX) and second in viewers (7.80m) and adults 18-34 (2.4/09). This is BIG BROTHER 8 THURSDAY's best delivery this season. This is the best households, viewers and adults 25-54 delivery of any night of BIG BROTHER 8 this summer, is the 2nd best adults 18-34 performance and matches the 2nd best adults 18-49 delivery.
-- Compared to last week, BIG BROTHER 8 THURSDAY up +11% in households (from 4.6/09), +10% in adults 25-54 (from 3.1/10), +7% in adults 18-49 (from 2.7/10), +14% in adults 18-34 (from 2.1/08) and added +710,000 viewers (from 7.09m, +10%).
BIG BROTHER 8 SUNDAY (8:11-9:11PM) delivered a 4.7/08 with 7.52m viewers, 3.2/09 in adults 25-54, 2.8/09 in adults 18-49 and 2.0/07 in adults 18-34. From 8:00-9:00PM,
BIG BROTHER 8 SUNDAY was first in households, viewers, adults 25-54, adults 18-49 and second in adults 18-34. This is BIG BROTHER 8 SUNDAY's best delivery in viewers and adults 25-54, matches the best delivery in both households and adults 18-49.
CBS top programs of the week: #2 60 MINUTES (R) (an average of 10.22m viewers), #3 CSI: CRIME SCENE INVESTIGATION (R) (9.82m), #4 POWER OF 10 PREVIEW (S) (9.24m), #5 WITHOUT A TRACE (R) (9.19m), #7 TWO AND A HALF MEN (R) (9.05m), #9 CRIMINAL MINDS (R) (8.87m), #11 CSI: NY (R) (8.50m), #15 COLD CASE (R) (7.86m), #16 BIG BROTHER 8 THURSDAY (7.80m), #17 POWER OF 10 (P) (7.77m), #18 SHARK (7.60m), #19 CSI: MIAMI (R) (7.54m), #20 BIG BROTHER 8 SUNDAY (7.52m), #22 BIG BROTHER 8 TUESDAY (7.21m), #25 RULES OF ENGAGEMENT (R) (6.94m) and #27 NCIS 10PM SPECIAL (R) (S) (6.78m).
