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Apparel Holdings Group Signs Tom Westman, CBS's Survivor Winner, for Caribbean Joe Label
NEW YORK, Aug. 24 /PRNewswire/ -- AHG Licensing, Inc., the licensing unit
of Apparel Holdings Group, announced today that they have entered into an
agreement with Tom Westman, winner of CBS's Survivor, and NYC Firefighter, as
spokesman for their Caribbean Joe label. As the new face of Caribbean Joe,
Tom will represent the casual lifestyle collection, making personal
appearances at department stores that sell the label, and will be featured in
their 2006 advertising campaign. The first series of print advertisements
will debut in consumer and trade publications early in 2006, and will feature
Caribbean Joe apparel, as well as the full line of Caribbean Joe licensed
Westman, 41, a New York City firefighter from Sayville, New York, came to
the nation's attention when he won CBS's Survivor: Palau this Spring, and was
lately named as one of TV Guide's TV's Sexiest Men. Currently, he is a
recently retired Lieutenant of Ladder Company 108 in Brooklyn who aided in the
rescue efforts of 9/11, and is actively involved in a number of charities.
During the Survivor series, he showed himself to be gregarious, practical,
reliable, and competitive, all traits that coincide with the attributes of the
Caribbean Joe image.
Trudy Larson, VP, Creative Director, of Apparel Holdings Group, said, "Tom
is the perfect fit for our Caribbean Joe label. He is Every Man- dedicated,
family oriented, and real. He is someone the American public relates to and
respects because of the way he played the game in Survivor -- with integrity,
and his years of service as a Firefighter. He embodies the spirit of Caribbean
Joe and the Caribbean Joe consumer."
"Deciding to represent Caribbean Joe made so much sense for me," stated
Westman. "This is a collection that fits my lifestyle and is how I really
dress everyday." In addition to the ad campaign, Tom will be making
appearances in retail accounts nationwide on behalf of Caribbean Joe. "I'm
very excited about this partnership," said Westman, "and especially store
appearances that give me the chance to meet all of the viewers who supported
me on Survivor." http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-24-2005/0004093885&EDATE=