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Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #25 on: March 05, 2013, 11:59:33 AM »
And as promised

DVR results episode #1
TAR
Live + SD - 9.567 million viewers
Live + 7 - 10.639 million viewers
a gain of 1.072 million viewers, a percentage gain of 11.2%.  Thats far below what scripted shows get.  It took a gain of 2 million viewers to enter the top twenty five list (which place #25 was the Good Wife).

Live + SD - 2.5 adults 18-49
Live + 7 - 3.0 adults 18-49
A .5 gain, a percentage gain of 20%, still considerably below average for scripted shows.  A .8 gain would make the top twenty five, a percentage gain of 40% would make the top twenty five based on percentage list.

Heck nearly three shows on the CW got equal or higher gains in viewers and those three same shows equalled or bettered TAR's gains in adults 18-49.  Vampire Dairies which normally gets under 3 million viewers gain 1.3 million viewers, and .8 adults 18-49, Arrow which normally scores about 3,1 million viewers gained a million viewers and .5 adults 18-49, and Supernatural which normally has 2.1 million viewers gained a million viewers and .5 adults 18-49. 

Of course TAR overall numbers are much higher, but it highlights how little growth TAR gets from DVR viewing past the first day.


Offline theschnauzers

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Re: TAR 22 Ratings Thread
« Reply #26 on: March 05, 2013, 11:00:29 PM »
A total of 10.6 million with the current level of time shifting, compared to the levels 3 or 4 years ago when there was a lot less time shifting going on, shows little gain or loss. I have to take that as good news because two cable shows on Sunday night (The Walking Dead and The Bible miniseries, both of which aired at the same time as TAR) had roughly 25 million plus between them.

That's how much the broadcast nets viewership has eroded.
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Offline Jobby

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Re: TAR 22 Ratings Thread
« Reply #27 on: March 05, 2013, 11:44:50 PM »
Quote
THE AMAZING RACE was first in households (5.4/08), viewers (9.12m), adults 25-54 (3.2/07) and adults 18-49 (2.4/06).  Compared to last week, THE AMAZING RACE 22 was up +32% in households (from 4.1/06), +19% in adults 25-54 (from 2.7/06), +26% in adults 18-49 (from 1.9/04) and added +2.17m viewers (from 6.95m, +31%).

Hope the momentum keeps going up! :wohoo:

Offline Plaidmoon

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Re: TAR 22 Ratings Thread
« Reply #28 on: March 11, 2013, 10:48:11 PM »
Here are the initial overnight ratings for last night. TAR had numbers similar to last week, maybe a little higher. TAR continues to win it's time slot comfortably and had a good 18-49 rating. I expect that it will be adjusted upward in the final numbers.

Sunday hour by hour:

7 p.m.

CBS: "60 Minutes" (11.35 million viewers, 7.4/13 households)
ABC: "America's Funniest Home Videos" (6.3 million, 3.7/7)
FOX: "Bob's Burgers" rerun (2.1 million, 1.2/2)/"American Dad" (3.3 million, 1.7/3)
NBC: "All-Star Celebrity Apprentice" rerun (2.2 million, 1.6/3)

18-49 leader: "60 Minutes" (1.6)

8 p.m.

CBS: "The Amazing Race" (9.2 million, 5.5/9)
ABC: "Once Upon a Time" (7.45 million, 4.5/7)
FOX: "The Simpsons" (4.9 million, 2.6/4)/"The Cleveland Show" (4.1 million, 2.2/3)
NBC: "All-Star Celebrity Apprentice" rerun (2.9 million, 2.0/3)

18-49 leader: "The Amazing Race" (2.3)

9 p.m.

CBS: "The Good Wife" (9.1 million, 5.9/9)
ABC: "Revenge" (6.8 million, 4.3/6)
NBC: "All-Star Celebrity Apprentice" (4.6 million, 3.0/5)
FOX: "Family Guy" (5.25 million, 2.9/4)/"Bob's Burgers" (3.9 million, 2.1/3)

18-49 leader: "Family Guy" (2.6)

10 p.m.

CBS: "The Mentalist" (9.4 million, 6.0/10)
ABC: "Red Widow" (5.32 million, 3.4/6)
NBC: "All-Star Celebrity Apprentice" (5.31 million, 3.5/6)

18-49 leader: "All-Star Celebrity Apprentice" (1.8 )


Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #29 on: March 12, 2013, 11:03:47 AM »
Finals are out for week 4
TAR
2.4 adults 18-49 13th for the week
9.271 million viewers 14th for the week


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Re: TAR 22 Ratings Thread
« Reply #30 on: March 12, 2013, 01:20:56 PM »
Seriously though, to see TAR still in the Top 20 every week, while down, is still a huge accomplishment in season 22.   :yess:

Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #31 on: March 12, 2013, 02:15:14 PM »
Hopefully will get DVR results from Oscar week, curious about that one.  But if CBS marked it as a Special, I won't get the info.  Only get access to numbers that official get included in the season averages.

For example CBS switched the rerun pattern of Good Wife and Mentalist that night.  That automAtically makes those airings Specials.

Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #32 on: March 12, 2013, 02:53:02 PM »
Oh on Oscar week we were the ranked 35th, meaning even with reruns before and after and airing against on of the most watched shows of the test (typically the Super Bowl and a couple convergence games are larger) we still did better then more then half of network tv.

Offline RachelLeVega

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Re: TAR 22 Ratings Thread
« Reply #33 on: March 12, 2013, 04:01:25 PM »
Comparing TAR22 to the past seasons, I don't see it doing that well. Even The Mentalist and Mike & Molly (shockingly) at the near-late night show time slot is beating it by more viewers.
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Offline Plaidmoon

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Re: TAR 22 Ratings Thread
« Reply #34 on: March 12, 2013, 07:08:01 PM »
Comparing TAR22 to the past seasons, I don't see it doing that well. Even The Mentalist and Mike & Molly (shockingly) at the near-late night show time slot is beating it by more viewers.

I'm sensing that you are a "the glass is half empty" person.

13th or 14th place for the week is great! I'm not sure TAR has ever been much higher than this on a consistent basis.


Offline RachelLeVega

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Re: TAR 22 Ratings Thread
« Reply #35 on: March 12, 2013, 07:50:18 PM »
Comparing TAR22 to the past seasons, I don't see it doing that well. Even The Mentalist and Mike & Molly (shockingly) at the near-late night show time slot is beating it by more viewers.

I'm sensing that you are a "the glass is half empty" person.

13th or 14th place for the week is great! I'm not sure TAR has ever been much higher than this on a consistent basis.
Sweet... I'm just overall confused how ratings work overall. Have less of an idea how viewership/household/age system.
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Offline theschnauzers

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Re: TAR 22 Ratings Thread
« Reply #36 on: March 12, 2013, 08:08:55 PM »
Comparing TAR22 to the past seasons, I don't see it doing that well. Even The Mentalist and Mike & Molly (shockingly) at the near-late night show time slot is beating it by more viewers.

I'm sensing that you are a "the glass is half empty" person.

13th or 14th place for the week is great! I'm not sure TAR has ever been much higher than this on a consistent basis.
Sweet... I'm just overall confused how ratings work overall. Have less of an idea how viewership/household/age system.
Rachel, the ratings are a scoring system about viewers based upon a national sample of viewers, and is based on statistical sampling to reflect the demographics of the U.S. population. The age brackets are called, appropriately, "demos" (for demographics) and are stratified to reflect the age groups of interest to advertisers to whom the networks sell advertising time.
The samples are described in terms of size and percentage of the total audience (or the particular demographic) in terms of households. In the past decade, the proportion of the national audience watching broadcast networks live have been declining in part due to the availability of cable/satellite channels and the increasing use of DVRs and alternate delivery of programming (such as Netflix, Amazon, I-Tunes, and similar venues).
Thus, the traditional ratings numbers for overnight and weekly viewership is not as helpful on an absolute scale, since the viewing audience for the broadcast nets have been dropping  significantly, especially since the beginning of the Great Recession (in 2007). While it appears people are watching programming even more than ever, they're not returning to the traditional viewing model.

Hope that helps. That's why we're paying attention to TAR's relative placement among programs for the weekly numbers (which are the audience as measured for live viewing or time shifted viewing within the same day) and when available for the audience as augmented for time shifted viewing (with commercials) within seven days.

I can understand why it's confusing. It took me a couple of years to understand it when TAR first premiered. As to the show's placement, in most years, we've been in the Top 30 or top 25, and less frequently in the top 20. The tendency this year (TAR 21-22) to be in the top 15 is an improvement in comparison to the other broadcast networks. Likewise, TAR is usually winning its time slot (except for NFL football in the fall) and that's an improvement as well especially for a show that's been on the air for 12 years now.
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Offline RachelLeVega

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Re: TAR 22 Ratings Thread
« Reply #37 on: March 12, 2013, 08:20:10 PM »
Comparing TAR22 to the past seasons, I don't see it doing that well. Even The Mentalist and Mike & Molly (shockingly) at the near-late night show time slot is beating it by more viewers.

I'm sensing that you are a "the glass is half empty" person.

13th or 14th place for the week is great! I'm not sure TAR has ever been much higher than this on a consistent basis.
Sweet... I'm just overall confused how ratings work overall. Have less of an idea how viewership/household/age system.
Rachel, the ratings are a scoring system about viewers based upon a national sample of viewers, and is based on statistical sampling to reflect the demographics of the U.S. population. The age brackets are called, appropriately, "demos" (for demographics) and are stratified to reflect the age groups of interest to advertisers to whom the networks sell advertising time.
The samples are described in terms of size and percentage of the total audience (or the particular demographic) in terms of households. In the past decade, the proportion of the national audience watching broadcast networks live have been declining in part due to the availability of cable/satellite channels and the increasing use of DVRs and alternate delivery of programming (such as Netflix, Amazon, I-Tunes, and similar venues).
Thus, the traditional ratings numbers for overnight and weekly viewership is not as helpful on an absolute scale, since the viewing audience for the broadcast nets have been dropping  significantly, especially since the beginning of the Great Recession (in 2007). While it appears people are watching programming even more than ever, they're not returning to the traditional viewing model.

Hope that helps. That's why we're paying attention to TAR's relative placement among programs for the weekly numbers (which are the audience as measured for live viewing or time shifted viewing within the same day) and when available for the audience as augmented for time shifted viewing (with commercials) within seven days.

I can understand why it's confusing. It took me a couple of years to understand it when TAR first premiered. As to the show's placement, in most years, we've been in the Top 30 or top 25, and less frequently in the top 20. The tendency this year (TAR 21-22) to be in the top 15 is an improvement in comparison to the other broadcast networks. Likewise, TAR is usually winning its time slot (except for NFL football in the fall) and that's an improvement as well especially for a show that's been on the air for 12 years now.
Got it, thanks for the ratings 311. :like:
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"Everyone shake a tail feather!" ~Ericka (of Brian & Ericka; season 15, leg 2)

Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #38 on: March 15, 2013, 12:26:38 AM »
DVR results Week #2 (Against the Oscars, so don't panic about the lower then normal ratings).

Live Same Day
6.950 million viewers
Live Plus 7
8.578 million viewers

a gain of 1.628 million, a percentage increase of  23.4%

Live Same Day
1.9 adults 18-49
Live Plus 7
2.5 adults 18-49

A gain of .6, a percentage increase of  31.6%.

Still not much lift (in relationship to most shows (even CBS shows), but in reality it's not that big of deal.

If you have a show that gets 12 million viewers.  You as a network would much, much rather have the majority be from Live Same Day, not only do ad buyers only consider the first 3 days, the percentage of people that watch commercials (what is important) is at only 20 percent of the people who use DVR's.  So basically for each 5 persons gained in adults 18-49, only one really counts.

And TAR actually live (and live Same day) numbers are very strong for CBS, and strong for broadcast tv.  We are averaging 13 - 15th place so far this cycle, and while that's not the best placement we have ever had, its better then our normal average.  For all the declines across the board in broadcast tv, TAR(which has dropped) has dropped a far lesser rates, then almost all programs on CBS (there are 5 shows that have aired in the last 5 years that have held better, out of over a hundred programs put out by CBS in those same 5 years).

Offline themikko95

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Re: TAR 22 Ratings Thread
« Reply #39 on: March 15, 2013, 05:20:19 AM »
Hey guys, I wanna ask which is more important: the number of viewers or the weekly rank. Thanks!
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Offline theschnauzers

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Re: TAR 22 Ratings Thread
« Reply #40 on: March 16, 2013, 12:58:17 AM »
Hey guys, I wanna ask which is more important: the number of viewers or the weekly rank. Thanks!
Themikko95, both are relative. The weekly ranking has importance because the general decline in broadcast ratings and that is one tool to provide context. The actual number of viewers is relevant in comparison to other shows aired at the same time, or at least on the same night.
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Offline Theodorus

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Re: TAR 22 Ratings Thread
« Reply #41 on: March 17, 2013, 07:10:53 AM »
I was wondering what makes the number of viewers of US television decrease like that? I still remember back when TAR 19 aired, it often hit 10 million viewers but it barely made to Top 20 ???
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Offline theschnauzers

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Re: TAR 22 Ratings Thread
« Reply #42 on: March 17, 2013, 09:51:08 AM »
I was wondering what makes the number of viewers of US television decrease like that? I still remember back when TAR 19 aired, it often hit 10 million viewers but it barely made to Top 20 ???
The overall viewing audience is shifting to three primary alternate viewing methods: (1) cable and satellite programs not seen on broadcast stations; (2) time shifted viewing off of DVRs that takes place after the night TAR airs -- this has to do with the end of each ratings week being on Sunday and thus missing any time shifted viewing after Sunday night; (3) alternate delivery methods such as I-Tunes, Netflix, Amazon, Hulu and others including watching the episodes online at CBS.com.
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Offline RaceUntilWeDie

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Re: TAR 22 Ratings Thread
« Reply #43 on: March 18, 2013, 02:32:41 PM »
TV Ratings Sunday: 'Once Upon a Time', 'Revenge' & 'Family Guy' Down, 'Celebrity Apprentice' & 'The Good Wife' Flat

Broadcast primetime ratings for Sunday, March 17, 2013:

Time   Net   Show   18-49 Rating/Share   Viewers (Millions)
7:00   CBS   60 Minutes   1.6/5   10.07
ABC   America's Funniest Home Videos - R   1.4/5   6.19
NBC   Dateline (7-9PM)   1.3/4   5.54
FOX   Bob's Burgers - R   0.7/2   1.84
7:30   FOX   The Cleveland Show   1.2/4   2.84
8:00   CBS    The Amazing Race   2.2/6   8.77
ABC    Once Upon A Time   2.2/6   7.23
FOX    The Simpsons   2.1/6   4.84
8:30   FOX   The Cleveland Show   1.8/5   3.99
9:00   FOX   Family Guy   2.3/6   4.88
ABC   Revenge   1.8/4   6.45
NBC   Celebrity Apprentice (9-11PM)   1.8/5   5.46
CBS   The Good Wife   1.5/4   9.02
9:30   FOX   Bob's Burgers   1.6/4   3.52
10:00   CBS   The Mentalist   1.6/4   9.79
ABC   Red Widow   1.0/3   4.38
-
Nielsen TV Ratings: 2013 The Nielsen Company. All Rights Reserved.

At least we won the timeslot (pretty much) :lol: (is that a big deal?)

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Re: TAR 22 Ratings Thread
« Reply #44 on: March 18, 2013, 03:27:23 PM »
At least we won the timeslot (pretty much) :lol: (is that a big deal?)

Yes and No. Yes it is always good that a show wins its timeslot, but TAR consistently wins its timeslot this season (except for the Oscars).

Offline RachelLeVega

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Re: TAR 22 Ratings Thread
« Reply #45 on: March 18, 2013, 04:32:23 PM »
TV Ratings Sunday: 'Once Upon a Time', 'Revenge' & 'Family Guy' Down, 'Celebrity Apprentice' & 'The Good Wife' Flat

Broadcast primetime ratings for Sunday, March 17, 2013:

Time   Net   Show   18-49 Rating/Share   Viewers (Millions)
7:00   CBS   60 Minutes   1.6/5   10.07
ABC   America's Funniest Home Videos - R   1.4/5   6.19
NBC   Dateline (7-9PM)   1.3/4   5.54
FOX   Bob's Burgers - R   0.7/2   1.84
7:30   FOX   The Cleveland Show   1.2/4   2.84
8:00   CBS    The Amazing Race   2.2/6   8.77
ABC    Once Upon A Time   2.2/6   7.23
FOX    The Simpsons   2.1/6   4.84
8:30   FOX   The Cleveland Show   1.8/5   3.99
9:00   FOX   Family Guy   2.3/6   4.88
ABC   Revenge   1.8/4   6.45
NBC   Celebrity Apprentice (9-11PM)   1.8/5   5.46
CBS   The Good Wife   1.5/4   9.02
9:30   FOX   Bob's Burgers   1.6/4   3.52
10:00   CBS   The Mentalist   1.6/4   9.79
ABC   Red Widow   1.0/3   4.38
-
Nielsen TV Ratings: 2013 The Nielsen Company. All Rights Reserved.

At least we won the timeslot (pretty much) :lol: (is that a big deal?)
Yes, very good it's remaining #1. Bad news is that The Good Wife and The Mentalist are getting more viewers so that's a yellow signal. I watched The Good Wife for once last year, could not stand for another "mystery" episode of that confusing show.
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Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #46 on: March 21, 2013, 10:48:22 PM »
Total viewers are almost entirely meaningless, at least in prime time.

CBS consistently promotes its 25-54 demo, but for the most part its also meaningless.  They do this because its where they get the largest part of their audience.

Between the hours of 8pm and 11pm, ad buyers focus almost exclusively on two primary age demos 18-49, and 18-34.  So many people get pissed that ad buyers basically ignore people under 18 and people over 50 during prime time, but they don't seem to understand the reason.

It's not because people 50 and older don't watch tv.  They actually watch more tv then any other age demo.  Its not that they don't have income.

Its because they can sell ads for 50 plus citizens throughout the rest of the day and the late night.  Older americans (which include the vast number of retired citizens who don't have school, don't have jobs) can watch tv at 5am, 7am, 9am, noon, 2pm, 5pm, 11pm news, late shows, late, late shows.  In fact, they do so in great numbers.

Ad buyers can reach that audience whenever they want to.

But for people 18-49, there is a rather small and narrow window where they watch tv and in large numbers, and that is prime time.  Because they watch so little tv (in relation to the percentage of the total population), ad buyers pay a premium, a huge premium to get them when they watch in large numbers.

They can sell ads for products geared towards the older americans at so many different times of the day, ad buyers can't generate high rates per person of that age.  But since 18-49 watch so little tv and watch in such a small window, ad buyers are willing to pay far, far more to ensure they reach that market.

Every show that has aired on Sunday has always had a larger audience then TAR, often with several million more in total audience, but with only one exception and for only one season no show on CBS Sunday has a larger audience in 18-49 viewers.  That is why TAR is still around, and will continue to stay around. 

And while its nice that TAR is winning its time period, that is really not relevant (historically TAR hasn't and again its been the one successful and stable primetime show on CBS Sunday).  TAR isn't in renewal competition with shows from other networks, its in competition from other shows on CBS.  As long as it continues to trounce the adult 18-49 demo of the other shows on CBS Sunday Tar will have a long future.

Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #47 on: March 21, 2013, 10:55:34 PM »
Sunday Finals

TAR did 8.909 million viewers (ranked 16th for the week)

2.3 in adults 18-49 (Tvbythenumbers is listing TAR as ranked 13th for the week, but it's chart is wrong and they have yet to correct it.  If Tar was 13th then its total adults 18-49 (in actual viewers wouldn't b 2.899 million), as shows ranked 14th (2.900 million), shows #15 (2.929 million) would be lower not higher.

3.2 adults 25-54 (almost meaningless, but still higher then any other CBS show on Sunday)

1.1 adults 18-34 (highest for any CBS show on Sunday)

Offline mswood

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Re: TAR 22 Ratings Thread
« Reply #48 on: March 21, 2013, 11:01:53 PM »
DVR results week #3
Live Same day
9.243 million viewers
Live Plus 7
10.483

An increase of 1.240 million viewers and a 13.4% increase.

Live Same day
2.5 adults 18-49
Live Plus 7
3.0 adults 18-49

A half point increase, a percentage increase of 20%.

Always nice to see the numbers, but not really that relevant.  It takes 4 DVR viewers to equal one live viewer, thanks to the average DVR viewer skipping commercials.  And ad buyers only care about the people who watch the commercials.  Though TAR is one of the few shows that actually does feature some rather substantial product placement (and that does help some, but no where near the level of a normal commercial).

Offline Plaidmoon

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Re: TAR 22 Ratings Thread
« Reply #49 on: March 27, 2013, 06:45:13 PM »
This has been out for a couple of days and Ms Wood will probably have better data later on, but here are the rating numbers for last Sunday's show:

Final broadcast primetime ratings for Sunday, March 24, 2013:
Time    Net    Show                       18-49 rating    18-49 Share    Viewers Live+SD (million)
7:00 PM    CBS    NCAA Basketball Overrun (7-7:46PM)    4.0    14    11.24
           ABC    America's Funniest Home Videos            1.3    4    6.81
           NBC    Dateline NBC                                            1.1    3    6.11
           FOX    Bob's Burgers -R                                    0.9    3    2.81
               
7:30PM    FOX    The Cleveland Show -R                            1.0    3    2.30
               
8:00 PM    CBS    60 Minutes (7:46-8:46PM)                    2.3    6    10.50
           ABC    Once Upon A Time                                    2.2    6    7.38
           FOX    The Simpsons -R                                    1.6    4    3.69
               
               
8:30 PM    FOX    Bob's Burgers                                            1.7    4    3.76
               
               
9:00PM    FOX    Family Guy                                            2.6    6    5.16
           CBS    Amazing Race (8:46-9:46)                    2.4    6    9.33
           ABC    Revenge                                                    1.8    4    6.31
           NBC    Celebrity Apprentice (9-11PM)            1.6    4    5.21
               
9:30PM    FOX    American Dad                                            2.3    5    4.53
               
10:00 PM    CBS    The Good Wife (9:46- 10:46)                    1.7    4    9.59
           ABC    Red Widow                                            1.2    3    4.55
               
10:30PM    CBS    The Mentalist (10:46-11:46PM)            1.4    4    8.00

-
Nielsen TV Ratings: 2013 The Nielsen Company. All Rights Reserved.


Sorry about the formatting. It looks great in the editing window. I tried most of the available fonts, but couldn't improve upon it. Overall, I'd say it fits in with the other weeks so far this season, maybe up a bit. The delay for basketball doesn't seem to hurt the ratings, much as football delays didn't hurt ratings. I'm a bit distressed that Family Guy was slightly higher in the 18-49 ratings, but we did have about 75% more overall viewers. maybe it's good TAR isn't on at 9 PM.
« Last Edit: March 27, 2013, 06:50:46 PM by Plaidmoon »


 

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