RATINGS! And they were HUGE! 3.3 Million viewers (that is like 30 million + in the States).
HIGHEST AMOUNT OF VIEWERS FOR THE NIGHT !
SOURCE: HERE AND HEREBig Brother Canada's highly-anticipated premiere reaches 3.3 million Canadians
Wednesday's Most Watched Program - Second Only to Global's Own Survivor *
Record Breaking Audience on SliceTM
Fans Drive Massive Conversation Online
For more information visit the media site at: www.shawmediatv.ca
To tweet this release: http://bit.ly/Z4suX9
TORONTO, Feb. 28, 2013 /CNW/ - There may have been only 15 houseguests that entered the Big Brother house last night but millions checked in to watch them! Yesterday Big Brother Canada opened its doors to Canadians reaching 3.3 million viewers for the premiere episode broadcast on SliceTM and Global.
Combined across both channels, the premiere episode was the most watched program of the night, second only to Global's Survivor, for the core demo of A18-49, achieving audiences of 1.4 million (A2+) and 735,000 (A18-49). Amongst adults 18-49, Global won the 9pm hour nationally, solidly beating American Idol. With a record breaking AMA of 340,000 on SliceTM (A2+) alone, Big Brother Canada achieved the highest audience in channel history.
Big Brother Canada is a uniquely social series and last night excited fans were vocal. Conversation exploded on Twitter at the onset of the premiere with #BBCAN trending nationwide within minutes of the premiere starting and continued trending into today. Bigbrothercanada.ca reached a landmark 1 million page views to the site since just yesterday and already over 10,000 fans have registered to play the Big Brother Power Play game.***
Tonight fans will find out who will be Big Brother Canada's first ever evicted houseguest during the live eviction episode at 10pm ET/PT on SliceTM. SliceTM is currently available on free preview in nearly 10 million homes across the country.
Big Brother Canada will continue to air on SliceTM three nights a week on Wednesdays at 9pm ET/PT, Thursdays at 10pm ET/PT and Sundays at 9pm ET/PT, with eviction episodes on Thursdays. Big Brother Canada After Dark will air on SliceTM seven days a week from 2am-5am ET/ 11pm-2am PT. Fans can eavesdrop on the houseguests all day via 24 hour live feeds at www.bigbrothercanada.ca
*Source: BBM Canada PPM Data, Feb27/13 overnights, Total Canada, 18-49 demographic
**Source: BBM Canada PPM Data, Feb27/13 overnights, Total Canada
***Source: Adobe Site Catalyst