Sponsors line up for Amazing Race
21 Apr 2011
By David Blight
EXCLUSIVE: Seven Network has bagged a raft of big name brands to sponsor the network's new prime time reality TV series, The Amazing Race.
The line up of sponsors includes Canon, National Australia Bank, Honda, Vodafone and Gloria Jean’s, which have all signed multi-million dollar deals.
The inaugural Australian series will provide sponsors with brand integration across offline and online content, in addition to targeted advertising spots around the show.
Some of the sponsors will also incorporate their association with the series into their marketing activities.
Seven Network network director of sales Kurt Burnette, said: “This is one of those properties that immediately popped with agencies and clients, much more than many other properties. It’s a familiar format, which has a great deal of potential.”
Aside from the five confirmed sponsors, Seven confirmed it is also in talks with two other undisclosed sponsors.
Possible leg prizes???
Canon- Camera's (Kodak EasyShare, anyone?)
Gloria Jean's- Coffee place, kinda like starbucks
Honda- Cars, motorbikes maybe
NAB- National Australia Bank- Money in the form of a prepaid credit card?
Vodafone- Phones, perhaps.
Canon - yeah cameras, SLRS, photocopiers, camcorders?
Gloria Jeans - years worth of coffee?
Honda - yeah cars and motorbikes
NAB - prepaid VISA card? cash?
Vodafone - free 24 month contract, phone, mobile broadband?
WTH why isnt TAR on the TV guide