With Jordan and Jeff becoming the third team representing a different CBS reality show, I think I saw a lot of people jump aboard the AR bandwagon. They have a lot of fans, including people that actually have yet to watch a season of TAR (or just have watched one season of TAR, excluding TAR15).
Given the news that spread fast with Maria & Tiffany (prior to the official release), added to Jordan & Jeff's popularity, I imagine that news about their appearance on TAR16 will be hitting the media real soon. Add that to the fact that it's rather busy around the start point right around the time of this post.
That and all the other TAR16-related articles and the like go here.