Open letter: Note the Mole Marathon news!
AN OPEN LETTER TO MOLE FANS
Will The Mole Face Its Own Execution?
July 11, 2008
Since our first season debuted in 2001 with Anderson Cooper, The Mole has been described as one of the smartest reality shows on television. Beloved by critics and fans alike, we’ve enjoyed four amazing seasons on ABC. Among all the TV shows we’ve had the privilege of creating and/or producing, The Mole is still our favorite by far.
WE NEED YOUR HELP!
The very future of The Mole hangs in the balance. While our core fans have been turning out in droves, the show has been underperforming in the key 18-49 demo. Yes, we know, Monday at 10:00 p.m. (9:00 central) sucks for a lot of people. But that’s what we’ve got and we aren’t moving. The good news is we still have a chance to show ABC how much people love this show by getting our ratings up for the last five episodes. We did it the first four times we were on the air and we can do it again. If we don’t, the show itself could be facing execution at the end of this season, and this time it might really be fatal.
HOW CAN YOU MAKE A DIFFERENCE?
Get 10 of your friends to watch the show. And have them get ten of their friends to watch...
Organize Mole screening parties every week to get people hooked.
Join The Mole’s fan club on Facebook and invite your friends. Every little bit helps.
Post on the ABC message boards.
What about your friends who say, “I’d love to get involved, but it’s already halfway through the season and I can never catch up?” Now, they can:
1) Fox Reality Channel is airing a marathon of the first five episodes this Sunday, July 13th (11:00 a.m. - 3:00 p.m. EST), the day before our next ALL NEW episode.
2) ABC is airing a recap special on JULY 14th at 9:00 p.m. that covers the first five episodes. It airs just before our next new episode at 10:00 and has a whole slew of “never before seen” material.
Two great ways for new viewers to get caught up and fall in love with our show, the one that Variety said demonstrates “considerably more smarts than your run-of-the-mill reality fare.” (Variety, 6/1/2008).
STILL NOT MOTIVATED?
ENTER OUR "SAVE THE MOLE" CHALLENGE!
(see video above)
If you truly enjoy seeing “smarter” reality shows on the air, pass this along and check out our new episodes. You’ll be glad you did.
Scott Stone and Clay Newbill
Executive Producers, The Mole
Copyright Stone & Company Entertainment, Inc. All rights reserved.