'Mole 2' season finale produces ABC's highest rating in hour among adults 18-34 in 9 months - Reported by: Admin on 08-15-2002
ABC has anounced that the season finale of "Mole II: The Next Betrayal" produced ABC's highest rating in the time period among Adults 18-34 (3.9/11) in 9 months (since 11/06/01) with entertainment programming. In addition, the series delivered the Network's best performance in the time-slot with Men 18-34 (3.6/11) in nearly 1 year (since 9/25/01) with entertainment programming. The ABC reality series attracted 7.4 million viewers and a 3.5 rating, 10 share with Adults 18-49, placing a solid second to Fox's "American Idol" on both measures.
The season finale of "Mole II" saw its audience increase by 12% (7.4 million vs. 6.6 million) and by 25% among Adults 18-49 (3.5/10 vs. 2.8/9) from its lead-in. The show gained 3% among Adults 18-49 (3.4/10 to 3.5/10) from start to finish. On average "Mole II" has improved ABC's delivery in the hour by 13% among Adults 18-34 (3.4/10 vs. 3.0/10) and by 35% among Teens 12-17 (2.3/9 vs. 1.7/7), versus the Network's performance in the hour last summer. In addition, the whodunit series has delivered significant increases among young men in the hour.